Behind the Counter
Behind the Counter - Business Stories from the Four Corners:
Real Businesses. Real Conversations. Right Here in Our Community.
Every week, I sit down with local business owners to hear the real stories behind their work — the highs, the lows, and everything in between. Whether they run a bakery, a repair shop, or a creative studio, each of them has something powerful to share.
This is more than a podcast — it’s a celebration of the hustle, heart, and humanity that keep the Four Corners thriving.
Behind the Counter
Latest Episodes
A Hobby Becomes Sweet Cheeks Bakery Almost Overnight
One social media post can change your life, especially when the thing you’re posting is a tray of custom cookies you’re convinced are “hideous.” We talk with Eva Armenta-Ketchell, the woman-owned force behind Sweet Cheeks Bakery in Farmington, ...
How A Third Generation Owner Keeps A Small Town Hardware Store Thriving
A hardware store that’s lasted since 1946 has to be more than a place to grab a bolt. Sitting down with Evan Noel of Noel's Inc. in Farmington, New Mexico, we get into the real reason certain small businesses become permanent fixtures in the Fo...
Why The Wrench Is Easy And The Invoices Hurt
A lot of people think running a plumbing company is all wrenches and water lines, but the real test starts when the job is done and the paperwork begins. We’re joined by Jason Judah, owner of Creative Mechanical Solutions Plumbing (CMS Plumbing...
How Basin Health Turns Compliance Into Better Patient Outcomes
What happens when a disaster-response leader gets pulled back home by a family tragedy and suddenly has to run a deeply regulated health care company that shows up in people’s living rooms instead of a clinic? That’s the heart of our conversati...
Signs That Built A Town
Farmington’s streets are a living portfolio of local work, and Ram Studios has quietly shaped that look for 36 years. We sat down with Mike and Monica Mordecki to hear how a family-owned sign company goes from one early job and pure word of mou...
