Behind the Counter
Behind the Counter - Business Stories from the Four Corners:
Real Businesses. Real Conversations. Right Here in Our Community.
Every week, I sit down with local business owners to hear the real stories behind their work — the highs, the lows, and everything in between. Whether they run a bakery, a repair shop, or a creative studio, each of them has something powerful to share.
This is more than a podcast — it’s a celebration of the hustle, heart, and humanity that keep the Four Corners thriving.
Podcasting since 2025 • 23 episodes
Behind the Counter
Latest Episodes
Selling Cars, Not Snake Oil: And Sometimes Bourbon
Opportunity doesn’t always announce itself; sometimes it looks like a rent hike that forces you to choose who you really are. We sat down with Clay Jaqua, owner of 505 Motorsports in Farmington, to unpack how a near-crisis became the catalyst f...
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Season 2
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Episode 11
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1:17:30
She Sold Shoes, Built Quads, And Accidentally Became Famous
What does it look like to build a business after the kids leave home—and turn it into the heartbeat of a local running community? We sit down with Jeri Hogue, owner of Southwest Runners, for a candid conversation about risk, resilience, and the...
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Season 2
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Episode 10
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58:01
From Family Pub To Powerhouse
What does it take to turn a family pub into a community anchor that thrives on and off-site? Louie McMullen, co-owner of Clancy’s Pub, opens up about the long game: honoring a legacy that began in 1978 while building a modern operation that win...
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Season 2
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Episode 9
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49:13
AI Can Make Output, But Only Humans Build Strategy
The conversation starts with a candid pivot: we turned the mic on our own shop to explain why we stepped back from day-to-day marketing, spent two years pressure-testing AI, and then chose to expand with a human-first, full-service model. Not t...
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Season 2
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Episode 8
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24:19
How A Hobby Became A Community Staple And Grew Confidence Along The Way
Beauty doesn’t happen by accident; it’s stitched from patience, problem solving, and a little glitter that somehow gets everywhere. We sit with Jamie Goodwin, the heart behind JG Cross Creations, to trace how a single wooden cross turned into a...
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Season 2
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Episode 7
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49:09