Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Beyond Hormones, The Business of Wellness
Latest Episodes
Ep #64 - The Miami Doctor Who Turns Patients Away — And Built a Waitlist Doing It
What does it look like when a physician builds a practice that's been running at the leading edge of wellness since 2010 — and never looked back?Dr. Ivan Rusilko started his Miami-based longevity practice before most people ev...
.png)
Ep #63 - The Clinic Owner's Hiring Playbook From Job Post to First 90 Days
If you've ever hired someone who looked great on paper and completely flopped in your clinic — this episode is for you.Most clinic owners never got a manual for building a team. So they post a generic job ad, interview a handful of peop...
.png)
Ep #62 - She Was the Patient: How a Perimenopause Crisis Pushed One NP to Build the Clinic She Couldn't Find
What happens when a nurse practitioner with decades of clinical experience goes to her own provider — and gets dismissed?For Marla Osner, it lit a fire. After navigating her own perimenopause journey without answers and eventu...
Ep #61 - The 3-Bucket Follow-Up Framework: How to Stop Losing Patients to Silence
Most clinics pour everything into the first visit — and then go silent. The problem? Patients judge your clinic as much by what happens between appointments as what happens inside the room. And that silence? It's costing you patients every sing...
.png)
Ep #60 - The One Hire That Pays for Itself: Building Revenue with a Patient Liaison
You're spending money on marketing — or at least investing your time in it. So why are leads still falling through the cracks? In this final episode of the POWER Framework series, Jody reveals the one hire that has the highest ROI of anything s...
