Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Episodes
51 episodes
Ep# 50: Workforce: The People Who Make (or Break) Your Clinic
You can have the best systems, the sharpest positioning, and a beautiful clinic — and still struggle, if the people inside it aren't the right fit.That's what this episode is about.This week on Beyond Hormones: The Business of Wel...
EP# 49: Why Your Meetings Are Wasting Everyone's Time (And What to Do About It)
Be honest — when's the last time you walked out of a meeting feeling totally clear, energized, and ready to execute? If you're struggling to remember, this one's for you.In this Thursday 5er, I'm breaking down why so many clinic meetings...
Ep #48 - The Algorithm That Finds Your Perfect Patient — And Handles Everything Else
What if you never had to market your practice again — because the right patients were already finding you?That's the vision behind Saha Collective, a wellness matchmaking platform built by Alenka Kyslik. After spending years and trying...
Ep #47 - The Culture Engine: 5 Systems That Keep Your Team Winning
Your culture is your operating system — and most clinic owners never build it intentionally.In Episode 47 of the Thursday 5er, we break down five practical systems pulled directly from The Accelerator that help hormone and wellness clini...
Ep #46 - Operations: The Systems That Keep Your Clinic from Becoming Chaos
In Episode 3 of the POWER series, Jody Layne tackles the operational pillar that makes or breaks a growing hormone and wellness clinic — and it's not the software you're using.Most clinics have the tools. What they're missing is document...
Ep #45 - The 4x4 Growth Formula: Why Quarterly Meetings Are Your Clinic's Secret Weapon
Most hormone and wellness clinic owners are incredibly busy seeing patients and running their practices — but many are still guessing when it comes to building a team that actually drives growth.In this episode of Beyond Hormones: The Bu...
Ep #44 - What Your Patients Aren't Telling You: The Stress-Hormone Connection Your Lab Work Can't Catch
What happens when your patients are doing everything right hormonally — but still not feeling better? The answer might be hiding in plain sight, and it has nothing to do with their labs.In this episode, Jody sits down with Lexi Reed, PhD...
Ep #43 - From Values to Victory: How Core Values Can Double Your Clinic Profit
Most hormone and wellness clinic owners are working incredibly hard — but many are unknowingly losing tens of thousands of dollars every time a team member walks out the door.In this episode of Beyond Hormones: The Business of Wellness, ...
Ep #42 - Positioning That Pays: How to Stop Competing on Price in Your Hormone Clinic
If your clinic feels busy… but the numbers don’t reflect it… this episode is for you.In this second episode of the POWER Framework series, we’re diving into the first—and most misunderstood—pillar of building a profitable, sustainable ho...
Ep #41 - The Pricing Mistake That’s Quietly Killing Your Clinic
Most clinic owners don’t have a patient problem… they have a pricing problem.In this episode of the Clinic Accelerator Series, Jody breaks down one of the most overlooked—and most dangerous—mistakes hormone clinic owners make when buildi...
Ep #40 - Why High-Income Providers Still Feel Trapped (And How to Build Real Financial Freedom) with Dr. Christopher Loo
If you’re a high-income provider but still feel stuck… this episode is for you.In this conversation, Jody Layne sits down with Dr. Christopher Loo—physician, investor, and host of the Financial Freedom Podcast—to unpack why so many succe...
Ep# 39 - Goals Don’t Grow Clinics—Action Plans Do
Most hormone clinic owners don’t struggle with setting goals… they struggle with actually achieving them.You know what you want:More patients.More revenue.A smoother-running clinic.But without a clear plan, those goals...
Ep# 38 - Why Some Wellness Clinics Thrive (And Others Struggle): The POWER Framework
There’s no shortage of advice online about how to grow a wellness clinic.From marketing hacks to promises of million-dollar practices working three days a week, the noise can be overwhelming — especially for providers who were never taug...
Ep# 37 - The 6 Numbers Every Hormone Clinic Owner Should Know
Most hormone clinic owners are working incredibly hard… but they’re still guessing when it comes to growth.In this episode of Beyond Hormones: The Business of Wellness, Jody shares the six numbers every hormone and wellness clin...
Ep #36 - Beyond the Scale: Dr. A on Weight Loss, Wellness, and Business Growth
In this episode of Beyond Hormones: The Business of Wellness, Jody sits down with Dr. A, founder of Weight Success Centers in Tampa, Florida, to talk about his journey from board-certified surgeon to wellness entrepreneur.With m...
Ep# 35 - Why Providers Struggle as CEOs — And What to Do Instead
Most providers are clinically brilliant.But running a business? That’s a completely different skill set.In this episode, I sit down with business strategist and marketer Dan Kuschell from Breakthrough 3X to unpack the...
Ep #34 - 5 Marketing Shifts Hormone & Wellness Clinics Must Make in 2026
Marketing isn’t just “a little harder” right now.It’s fundamentally different.Leads cost more. Patients take longer to decide. And what used to work doesn’t work the same anymore.In this episode, Jody breaks down the 5 crit...
Ep #33 - The “Fitness Doctor” Blueprint: Referrals, Real Content, and Results That Change Families
Dr. Eric Fete (aka “Dr. Eric”) is a board-certified physician who left the ER world to build a preventive, hormone, and longevity practice — now primarily via telemedicine across 20+ states.In this conversation, we unpack what it actuall...
Ep #32 - This 5-Minute Strategy Can Add $10,000 to Your Hormone Clinic This Month
What if your hormone clinic could add $10,000 this month… without hiring more staff, increasing your ad budget, or working longer hours?In this 5-minute episode, I break down the five biggest shifts that separate overwhelmed clinics from...
Ep# 31 - From Weight Loss to Hormones: Building a Lean, Profitable Membership Clinic
Hormone clinics don’t grow on “more ads.” They grow on trust, education, and a patient experience that creates referrals.In this episode of Beyond Hormones: The Business of Wellness, I’m joined by Annika Carter, NP, founder of a...
Ep#30 - Never Take a Patient Relationship for Granted
When hormone clinic owners talk about growth, the conversation almost always starts with one question:“How many new patients do we need?”And while that math matters, it’s only half the story.In this quick 5er episode,...
Ep #29 - Why Marketing is So Damn Hard
Ever feel like your clinic’s growth is a total mystery? You’re running ads, the leads are coming in, but the schedule still feels inconsistent. You’ve likely blamed the platforms, the ad spend, or even the "quality" of the leads themselves. But...
Ep #28 - Avoid these Mistakes When Hiring a Marketing Agency
Don’t Let This Happen to YouA prominent physician. A world-class weight loss system. Hundreds of lives changed.And yet… he said something that stopped me cold:“You are my last hope.”In this quick 5-minute ...
Ep #27 - Making Mental Wellness Measurable: A New Frontier in Longevity Care with Mike Dannheim from Sensie
You can be clinically excellent — and still miss one of the biggest drivers of long-term health outcomes: unresolved stress.In this episode of Beyond Hormones: The Business of Wellness, host Jody Layne sits down with Mike Dannhe...
Ep #26 - Why Membership Pricing Is the Smartest Move for Your Hormone Clinic
If you run a cash-pay hormone or functional medicine clinic, chances are you’ve heard the debate: Should you offer membership pricing—or not?In this short but powerful episode, Jody Layne breaks down why membership plans are ...