Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Episodes
65 episodes
Ep #64 - The Miami Doctor Who Turns Patients Away — And Built a Waitlist Doing It
What does it look like when a physician builds a practice that's been running at the leading edge of wellness since 2010 — and never looked backDr. Ivan Rusilko started his Miami-based longevity practice before most people even k...
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Ep #63 - The Clinic Owner's Hiring Playbook From Job Post to First 90 Days
If you've ever hired someone who looked great on paper and completely flopped in your clinic — this episode is for you.Most clinic owners never got a manual for building a team. So they post a generic job ad, interview a handful of peop...
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Ep #62 - She Was the Patient: How a Perimenopause Crisis Pushed One NP to Build the Clinic She Couldn't Find
What happens when a nurse practitioner with decades of clinical experience goes to her own provider — and gets dismissed?For Marla Osner, it lit a fire. After navigating her own perimenopause journey without answers and eventu...
Ep #61 - The 3-Bucket Follow-Up Framework: How to Stop Losing Patients to Silence
Most clinics pour everything into the first visit — and then go silent. The problem? Patients judge your clinic as much by what happens between appointments as what happens inside the room. And that silence? It's costing you patients every sing...
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Ep #60 - The One Hire That Pays for Itself: Building Revenue with a Patient Liaison
You're spending money on marketing — or at least investing your time in it. So why are leads still falling through the cracks? In this final episode of the POWER Framework series, Jody reveals the one hire that has the highest ROI of anything s...
Ep #59 - Stop Creating Content From Scratch — Here's the Marketing System Your Clinic Needs
What if you only needed four ideas to market your clinic for an entire month?Most clinic owners think marketing means constant creation — new posts, new emails, new ideas, every single day. No wonder it never gets done. In this Thursday ...
Ep #58 - You Asked, We Answered: Real Q&A on Positioning, Operations, Hiring, and Growing Your Clinic
You've been sending in questions — and this time, we're answering them.In this Special Edition episode, host Jody Layne is joined by her longtime business partner Patrick Dermody for a rapid-fire Q&A covering the questions that h...
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Ep #57 - 5 Secrets to Double Your Income - Without Working Any Harder
What if doubling your clinic income had nothing to do with seeing more patients — and everything to do with doing things differently?In this Thursday 5er, Jody breaks down the five core secrets she's seen transform hormone and wellness c...
Ep# 56 - From Hostage Negotiator to Hormone Clinic: What Megan Miller Knows About Healing That Most Providers Miss
What happens when a hostage negotiator, Army veteran, and first responder becomes a hormone clinic owner? You get one of the most grounded, intentional, and genuinely effective practitioners in functional medicine — and that's exactly who Megan...
Ep #55 - The Event That Grew Itself: How Real Clinic Stories Reveal the Highest-ROI Strategy You're Not Using
What if you planned your entire year of marketing in one afternoon — and then let other people do most of the promoting for you?That's exactly what happened when Jody launched "Wellness Matters" at her Orlando clinic: a year-l...
Ep# 54 - The "E" in POWER: How to Engineer a Patient Experience That Actually Keeps People Coming Back
What's the difference between a clinic patients tolerate and one they actually talk about? It comes down to experience — and whether you're creating it intentionally or just hoping it happens on its own.In this episode of Beyo...
Ep #53 - You're Not Selling Hormones — You're Selling Hope (A Guide for Every Patient Liaison)
The person calling your clinic isn't just curious about hormone therapy. They're tired. They've Googled everything. They've been told by their doctor or their family that maybe this isn't necessary. And now they're on the phone with you — and h...
Ep #52 - He Built the Engine Behind AMP — And He Happens to Be My Husband
What happens when the person who built the systems behind your clinic is also the person you go home to every night?In this episode, Jody sits down with someone she's never officially had on the show — her husband, business partner, and ...
Ep#50 - Your Clinic Is Losing Money Because Nobody Owns the Sale
What happens when a new patient finishes their consultation, walks to the front desk for pricing — and the front desk is juggling three other things, the lobby has zero privacy, and nobody has been trained to have this conversation? That patien...
Ep# 50: Workforce: The People Who Make (or Break) Your Clinic
You can have the best systems, the sharpest positioning, and a beautiful clinic — and still struggle, if the people inside it aren't the right fit.That's what this episode is about.This week on Beyond Hormones: The Business of Wel...
EP# 49: Why Your Meetings Are Wasting Everyone's Time (And What to Do About It)
Be honest — when's the last time you walked out of a meeting feeling totally clear, energized, and ready to execute? If you're struggling to remember, this one's for you.In this Thursday 5er, I'm breaking down why so many clinic meetings...
Ep #48 - The Algorithm That Finds Your Perfect Patient — And Handles Everything Else
What if you never had to market your practice again — because the right patients were already finding you?That's the vision behind Saha Collective, a wellness matchmaking platform built by Alenka Kyslik. After spending years and trying...
Ep #47 - The Culture Engine: 5 Systems That Keep Your Team Winning
Your culture is your operating system — and most clinic owners never build it intentionally.In Episode 47 of the Thursday 5er, we break down five practical systems pulled directly from The Accelerator that help hormone and wellness clini...
Ep #46 - Operations: The Systems That Keep Your Clinic from Becoming Chaos
In Episode 3 of the POWER series, Jody Layne tackles the operational pillar that makes or breaks a growing hormone and wellness clinic — and it's not the software you're using.Most clinics have the tools. What they're missing is document...
Ep #45 - The 4x4 Growth Formula: Why Quarterly Meetings Are Your Clinic's Secret Weapon
Most hormone and wellness clinic owners are incredibly busy seeing patients and running their practices — but many are still guessing when it comes to building a team that actually drives growth.In this episode of Beyond Hormones: The Bu...
Ep #44 - What Your Patients Aren't Telling You: The Stress-Hormone Connection Your Lab Work Can't Catch
What happens when your patients are doing everything right hormonally — but still not feeling better? The answer might be hiding in plain sight, and it has nothing to do with their labs.In this episode, Jody sits down with Lexi Reed, PhD...
Ep #43 - From Values to Victory: How Core Values Can Double Your Clinic Profit
Most hormone and wellness clinic owners are working incredibly hard — but many are unknowingly losing tens of thousands of dollars every time a team member walks out the door.In this episode of Beyond Hormones: The Business of Wellness, ...
Ep #42 - Positioning That Pays: How to Stop Competing on Price in Your Hormone Clinic
If your clinic feels busy… but the numbers don’t reflect it… this episode is for you.In this second episode of the POWER Framework series, we’re diving into the first—and most misunderstood—pillar of building a profitable, sustainable ho...
Ep #41 - The Pricing Mistake That’s Quietly Killing Your Clinic
Most clinic owners don’t have a patient problem… they have a pricing problem.In this episode of the Clinic Accelerator Series, Jody breaks down one of the most overlooked—and most dangerous—mistakes hormone clinic owners make when buildi...
Ep #40 - Why High-Income Providers Still Feel Trapped (And How to Build Real Financial Freedom) with Dr. Christopher Loo
If you’re a high-income provider but still feel stuck… this episode is for you.In this conversation, Jody Layne sits down with Dr. Christopher Loo—physician, investor, and host of the Financial Freedom Podcast—to unpack why so many succe...