Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Episodes
29 episodes
Ep #28 - Avoid these Mistakes When Hiring a Marketing Agency
Don’t Let This Happen to YouA prominent physician. A world-class weight loss system. Hundreds of lives changed.And yet… he said something that stopped me cold:“You are my last hope.”In this quick 5-minute ...
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Season 2
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Episode 28
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5:16
Ep #27 - Making Mental Wellness Measurable: A New Frontier in Longevity Care with Mike Dannheim from Sensie
You can be clinically excellent — and still miss one of the biggest drivers of long-term health outcomes: unresolved stress.In this episode of Beyond Hormones: The Business of Wellness, host Jody Layne sits down with Mike Dannhe...
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Season 2
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Episode 27
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44:04
Ep #26 - Why Membership Pricing Is the Smartest Move for Your Hormone Clinic
If you run a cash-pay hormone or functional medicine clinic, chances are you’ve heard the debate: Should you offer membership pricing—or not?In this short but powerful episode, Jody Layne breaks down why membership plans are ...
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Season 2
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Episode 26
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7:12
Ep #25 - What Patients Are Really Thinking — and Why Writing a Book Builds Instant Trust for Your Clinic
What if one of the best ways to grow your clinic wasn’t more marketing — but more credibility?In this episode, Jody Lane is joined by Daria Anne DiGiovanni, author of My Escape from the Sick Care System and owner of
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Season 2
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Episode 25
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38:16
Ep #24 - Listening vs. Hearing: The Most Underrated Skill in Your Hormone Clinic
You can be clinically brilliant and still lose patients if you miss this one skill.In this 5-minute episode of Beyond Hormones: The Business of Wellness, Jody breaks down the critical difference between hearing your pat...
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Season 2
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Episode 23
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6:12
Ep #23 - Why the Best Hormone Clinics Don’t Feel Like Clinics at All
What happens when a husband-and-wife team combines decades of medical experience with a shared mission to help people truly age well?In this episode, I’m joined by Dr. Mark and Tandi Hechler, owners of Revelation Health and Well‑Being, t...
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Season 2
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Episode 22
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30:11
Ep# 22 - She’s Not a Provider—But This Might Be the Most Important Marketing Episode Yet
What if the reason your marketing isn’t working has nothing to do with algorithms—and everything to do with positioning?In this episode of Beyond Hormones: The Business of Health, Jody sits down with Annie Figenshu, founder of D...
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Season 2
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Episode 21
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46:46
Ep #21 - The One Thing That Will Set Your Clinic Apart in 2026
As we step into a new year, it’s tempting to focus on doing more — more content, more offers, more platforms.But in a wellness industry that’s louder and more crowded than ever, the clinics that will truly stand out in 2026 won’t be the ...
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Season 2
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Episode 21
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6:11
Ep #20 Why 2025 Felt Different for Clinic Owners
This year felt different for clinic owners — and it wasn’t just you.In this end-of-year episode of Beyond Hormones: The Business of Health, Jody Layne zooms out to look at the industry trends that shaped the wellness and hormone...
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Season 1
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Episode 20
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22:52
#19 - Less, But Better: What I’m Changing in 2026—and Why It Matters for Your Clinic
As the year comes to a close, it’s natural to reflect on what worked, what didn’t, and what we want to do differently next time.In this solo episode, Jody shares an honest, behind-the-scenes reflection on launching Accelerated Medical Pr...
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Season 1
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Episode 19
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13:21
Start Small, Learn Deep: The Inspiring Journey of NP Mary Ann Butler
In this episode, Jody Layne interviews Mary Ann Butler, NP — founder of The Wellness Firm, peptide educator, and long-time hormone optimization provider.Mary Ann shares:How a pain management conference during the opioid crisi...
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42:10
Should You Own Your Own Practice? The Question Every Provider Should Ask
Owning a hormone clinic is often seen as the natural “next step” for great providers — but is it really the right step for you?In this short episode, Jody breaks down the truth that most people never say out loud: Being an...
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Season 1
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Episode 17
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6:08
How to Turn Strangers Into Long-Term Patients with the 7-11-4 Concept
Ever wonder why some leads convert so easily… and others feel like you’re dragging them through mud?In today’s first ever solo episode, Jody breaks down the real reason hormone clinics struggle with lead flow, conversions, and l...
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Season 1
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Episode 16
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16:53
Willpower vs. WHY Power: My Real Secret to Staying Motivated in a Hormone Clinic
If you’re a hormone clinic provider, you’ve probably felt it: the long days, the endless demands, the emotional load your patients carry, and the pressure to hold everything together. And in those moments when you’re running on empty, everyone ...
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Season 1
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Episode 15
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5:04
Marketing That Actually Works: Lessons from a Hormone Clinic Marketer Who’s Seen It All
In this episode of Beyond Hormones: The Business of Wellness, Jody sits down with hormone-clinic marketer and AMP co-founder Kevin Hutchinson—a storyteller, strategist, and the brains behind some of the industry's most successful campa...
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Season 1
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Episode 14
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46:30
The Most Underrated Retention Tool in Your Clinic
In this Just Under 5 episode, Jody breaks down one of the simplest — yet most powerful — tools in every successful hormone clinic: Patient Symptom surveys.Most providers use surveys to gather information at the first visit… but ...
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Season 1
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Episode 13
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5:13
From Primary Care to Cash-Pay Powerhouse: Dr. Rick Welch on Hormones, Weight Loss & Building a Clinic That Works
In this candid and wide-ranging conversation, Dr. Rick Welch of MDCosmedx: https://mdcosmedx.com/ and Doctor’s Diet Program: https://drsdietofky.com/ opens up about the...
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Season 1
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Episode 12
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40:10
Treat Your Patients Like Royalty
When was the last time someone made you feel truly valued? In this Just Under 5 episode, Jody Layne shares a simple but powerful strategy to grow your practice, increase patient loyalty, and build a culture your team will be proud ...
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Season 1
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Episode 11
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5:28
Stop Spinning Your Wheels: The 5-Part Framework to Grow Your Wellness Clinic with Ease
In this episode of Beyond Hormones: The Business of Wellness, Jody sits down with Jennifer Orechwa, CEO of Salt Marketing, to talk about how wellness providers can finally make marketing feel manageable — and effective.Jennifer ...
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Season 1
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Episode 10
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29:18
Turning Patient Cancellations into Clinic Wins
Let’s be honest — it stings every time a patient cancels their membership or stops care. But here’s the truth: cancellations are part of doing business, not a personal failure. In this episode, Jody Layne shares three powerful ways to turn canc...
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Season 1
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Episode 9
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5:29
From Solo Startup to Thriving Practice — Lessons from 19 Years in Functional and Aesthetic Medicine
In this episode of Beyond Hormones: The Business of Health, Jody Layne sits down with Dr. Darren Farnesi, founder of Medical Age Management in San Diego, California. With nearly two decades in practice, Dr. Farnesi shares his ...
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Season 1
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Episode 8
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45:18
You Can’t Improve What You Don’t Measure
You Can’t Improve What You Don’t MeasureIt’s one of the most important rules in business — and it applies just as much to your hormone clinic as it does to a Fortune 500 company.In this Just Under 5 episode, Jody Layne fr...
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Season 1
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Episode 7
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4:26
From Pain to Purpose: Building a Patient-First Hormone Clinic with Dr. Gershon of Optimized Hormones
In this episode of Beyond Hormones: The Business of Health, Jody sits down with Dr. Gershon, founder of Optimized Hormones and Gershon Pain Specialists, to talk about what it really takes to build a thriving, patient-first practice.
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Season 1
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Episode 6
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41:24
Using GPS to Build the Clinic of Your Dreams
In this “Just Under 5” episode of Beyond Hormones: The Business of Health, Jody Layne shares a simple but powerful framework for building the clinic of your dreams — your GPS: Goals, Plan, and Systems. Just like a real GPS guides y...
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Season 1
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Episode 6
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4:48
From Software to Hormones: How a Non-Medical Founder Built a Small-and-Mighty Clinic
In 2017, Keith Reeves launched Optimized Wellness (Centennial, CO) with a simple thesis: specialize, keep it human, and let the results speak. In this episode, Keith and Jody break down exactly how a non-provider can build a predictable, ...
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Season 1
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Episode 5
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33:32