Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Episodes
78 episodes
Ep #77 - He Coded His Own Friend in the ER — Then Built a 7-Figure Practice
What if you were running the code on your best friend's husband — and didn't even realize it until the room went quiet?That's the moment that changed everything for Dr. Jeffrey Galvin. After 20 years as a board-certified emergency medic...
Ep #76 - Why Your Best Employee Still Can't Sell — And What Actually Fixes It
Every hire is an A-player. So why is your sales conversion still flat?This week on Beyond Hormones, Jody tackles episode two in the six-part series on the biggest marketing and sales gaps hiding inside growing hormone and functional med...
Ep #75 - How to Get Found by AI Before Your Competitors Do
He's not a hormone doctor. He's not even in medicine. He trains dogs. And he might just have the sharpest, most battle-tested marketing playbook Jody has heard on this show all year.When Chad first reached out, Jody almost said no — "yo...
Ep #74 - The 3 Hidden Leaks Costing You Patients While You're Still Growing
You can add ten new patients this month and still be losing ground. That's the uncomfortable truth Jody opens with in episode one of a brand-new six-part series on the marketing and sales gaps quietly draining revenue out of hormone and functio...
Ep #73 - Stop Firefighting: The Business System Behind Every Scalable Clinic
You didn't open a hormone clinic to spend your days putting out fires. This week Jody sits down with Meryl Simmons — a former audiologist turned Professional EOS® Implementer and business coach at ClarityCoach.io. Bef...
Ep #72 - A Tribute to Jack Latvala: The Hardest Job I Ever Loved
This is not our usual episode.On my mom's birthday — twelve years after losing her — I found out my first boss and my mentor, Jack Latvala, had passed away. I hadn't spoken to him in over twenty-five years. But the second I heard, twent...
Ep #71 - The 90-Day Rule That Actually Grows Your Hormone Clinic
Ever looked at your marketing spend and thought, "What am I even doing this for?" Jody has too. More often than you'd think. Even after thirty years as a marketer and a lifetime as an entrepreneur.In this solo Monday episode...
Ep #70 - The one timing mistake that's killing your referrals (and it's not your marketing)
Most clinic owners are approaching referrals and reviews completely backwards, and it's costing them thousands in marketing spend they don't need to be spending.In this Thursday 5er, Jody breaks down one of the most overlooked growth le...
Ep #69 - From Patient to Practice Owner: Tina Jacobs' Journey
What happens when you spend years as a dismissed patient — and then become the provider you always needed?That's exactly the story Tina Jacobs tells in this episode. As the co-founder of Silk Life Medical, a hormone optimization and wel...
Ep #68 - You Hired Great — Now What? The Onboarding System That Keeps Them
You did the hard part — you found the right person. So why do so many great hires still walk out the door before 90 days?In this Thursday 5er, Jody breaks down the onboarding system that every hormone and functional medicine clin...
Ep #67 - From Surviving to Scaling Your Practice
What happens when a wellness practitioner builds a thriving practice — and nearly destroys their health in the process? That was Joanna Sapir’s reality. Six months after opening her strength and conditioning gym with no business background, she...
Ep #66 - Your Patients Have This Bias. So Do You — And It's Killing Your Practice
You know how to spot confirmational bias in your patients. But what if the same thing — the same mental loop that keeps your patients stuck — is quietly running the show inside your own practice?That's exactly what Jody is diggin...
Ep #65 - The Consult Room Mistake Hurting Hormone Clinic Conversions
What if your providers' discomfort about price is quietly killing your conversions — and nobody's talking about it?In this Thursday 5er, Jody breaks down one of the most costly — and most overlooked — mistakes in hormone clinic consult ...
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Ep #64 - The Miami Doctor Who Turns Patients Away — And Built a Waitlist Doing It
What does it look like when a physician builds a practice that's been running at the leading edge of wellness since 2010 — and never looked back?Dr. Ivan Rusilko started his Miami-based longevity practice before most people ev...
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Ep #63 - The Clinic Owner's Hiring Playbook From Job Post to First 90 Days
If you've ever hired someone who looked great on paper and completely flopped in your clinic — this episode is for you.Most clinic owners never got a manual for building a team. So they post a generic job ad, interview a handful of peop...
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Ep #62 - She Was the Patient: How a Perimenopause Crisis Pushed One NP to Build the Clinic She Couldn't Find
What happens when a nurse practitioner with decades of clinical experience goes to her own provider — and gets dismissed?For Marla Osner, it lit a fire. After navigating her own perimenopause journey without answers and eventu...
Ep #61 - The 3-Bucket Follow-Up Framework: How to Stop Losing Patients to Silence
Most clinics pour everything into the first visit — and then go silent. The problem? Patients judge your clinic as much by what happens between appointments as what happens inside the room. And that silence? It's costing you patients every sing...
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Ep #60 - The One Hire That Pays for Itself: Building Revenue with a Patient Liaison
You're spending money on marketing — or at least investing your time in it. So why are leads still falling through the cracks? In this final episode of the POWER Framework series, Jody reveals the one hire that has the highest ROI of anything s...
Ep #59 - Stop Creating Content From Scratch — Here's the Marketing System Your Clinic Needs
What if you only needed four ideas to market your clinic for an entire month?Most clinic owners think marketing means constant creation — new posts, new emails, new ideas, every single day. No wonder it never gets done. In this Thursday ...
Ep #58 - You Asked, We Answered: Real Q&A on Positioning, Operations, Hiring, and Growing Your Clinic
You've been sending in questions — and this time, we're answering them.In this Special Edition episode, host Jody Layne is joined by her longtime business partner Patrick Dermody for a rapid-fire Q&A covering the questions that h...
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Ep #57 - 5 Secrets to Double Your Income - Without Working Any Harder
What if doubling your clinic income had nothing to do with seeing more patients — and everything to do with doing things differently?In this Thursday 5er, Jody breaks down the five core secrets she's seen transform hormone and wellness c...
Ep# 56 - From Hostage Negotiator to Hormone Clinic: What Megan Miller Knows About Healing That Most Providers Miss
What happens when a hostage negotiator, Army veteran, and first responder becomes a hormone clinic owner? You get one of the most grounded, intentional, and genuinely effective practitioners in functional medicine — and that's exactly who Megan...
Ep #55 - The Event That Grew Itself: How Real Clinic Stories Reveal the Highest-ROI Strategy You're Not Using
What if you planned your entire year of marketing in one afternoon — and then let other people do most of the promoting for you?That's exactly what happened when Jody launched "Wellness Matters" at her Orlando clinic: a year-l...
Ep# 54 - The "E" in POWER: How to Engineer a Patient Experience That Actually Keeps People Coming Back
What's the difference between a clinic patients tolerate and one they actually talk about? It comes down to experience — and whether you're creating it intentionally or just hoping it happens on its own.In this episode of Beyo...
Ep #53 - You're Not Selling Hormones — You're Selling Hope (A Guide for Every Patient Liaison)
The person calling your clinic isn't just curious about hormone therapy. They're tired. They've Googled everything. They've been told by their doctor or their family that maybe this isn't necessary. And now they're on the phone with you — and h...