Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Beyond Hormones, The Business of Wellness
From Software to Hormones: How a Non-Medical Founder Built a Small-and-Mighty Clinic
In 2017, Keith Reeves launched Optimized Wellness (Centennial, CO) with a simple thesis: specialize, keep it human, and let the results speak. In this episode, Keith and Jody break down exactly how a non-provider can build a predictable, patient-loved hormone clinic — and what to double-down on in 2025 and beyond.
You’ll learn:
- The advantage of being a non-provider owner: working on the business from day one
- Why “do less, better” wins: hormones, peptides, and ozone — delivered with intention
- The small but mighty team playbook (and Keith’s “win-win-win” filter for decisions)
- Marketing that compounds: moving from disruptive social to Google Ads + reviews
- Competing with franchises & online clinics by owning personal, unscripted care
- A patient story that reminds us what this work is really about
About our guest:
Keith Reeves is the founder of Optimized Wellness, a Colorado clinic focused on hormone optimization, weight-loss peptides, and ozone therapy. He’s an entrepreneur first, clinic owner second — and it shows in his systems, simplicity, and patient experience.
This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com.
🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com
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