Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Beyond Hormones, The Business of Wellness
From Pain to Purpose: Building a Patient-First Hormone Clinic with Dr. Gershon of Optimized Hormones
In this episode of Beyond Hormones: The Business of Health, Jody sits down with Dr. Gershon, founder of Optimized Hormones and Gershon Pain Specialists, to talk about what it really takes to build a thriving, patient-first practice.
From growing a multi-location pain management group to launching a cash-pay hormone clinic, Dr. Gershon shares the wins, the missteps, and the pivotal decisions that shaped his success — including why he rebranded, how he built a culture rooted in listening, and why “patient needs first” is more than a motto, it’s a mission.
You’ll hear:
- How EOS and Traction transformed his leadership style
- The biggest mistakes most new clinic owners make with pricing
- What it means to build a culture of true listening in healthcare
- Why rebranding to Optimized Hormones changed everythin
- A moving patient story that reminds us why this work matters
Whether you’re a seasoned provider or just dreaming of opening your own practice, this conversation is packed with insight, wisdom, and heart.
🎧 Listen now and get inspired to build a clinic that heals — and lasts.
This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com.
🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com
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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...