Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Beyond Hormones, The Business of Wellness
From Solo Startup to Thriving Practice — Lessons from 19 Years in Functional and Aesthetic Medicine
In this episode of Beyond Hormones: The Business of Health, Jody Layne sits down with Dr. Darren Farnesi, founder of Medical Age Management in San Diego, California. With nearly two decades in practice, Dr. Farnesi shares his journey from launching his clinic during an economic downturn to building a trusted name in hormone optimization, aesthetics, and functional medicine.
They talk about:
- The realities of starting a cash-pay practice without funding
- How to balance medicine, marketing, and management when you wear every hat
- Why hiring slowly (and trusting your gut) matters more than rushing to fill roles
- The art of staying “on brand” as your clinic evolves
- The mindset shift from “good doctor” to confident business owner
Dr. Farnesi also opens up about his biggest mistakes, proudest wins, and how he’s now turning his passion for learning into teaching the next generation of providers.
If you’re a hormone or wellness provider in the startup or growth stage, this candid conversation will leave you inspired — and armed with practical lessons you can apply right away.
🎙️ Hosted by Jody Layne, co-founder of Accelerated Medical Practices.
This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com.
🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com
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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...