Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Beyond Hormones, The Business of Wellness
How to Turn Strangers Into Long-Term Patients with the 7-11-4 Concept
Ever wonder why some leads convert so easily… and others feel like you’re dragging them through mud?
In today’s first ever solo episode, Jody breaks down the real reason hormone clinics struggle with lead flow, conversions, and long-term retention — and it has nothing to do with your pricing, your staff, or your Google reviews.
It’s because you haven’t built the 7-11-4 connection yet. That’s 7 hours of engagement, 11 meaningful interactions, and 4 different places someone sees you — the magic combination that turns strangers into patients and patients into loyal, long-term members of your clinic’s tribe.
In this episode, you’ll learn:
🔥 What 7-11-4 really means (in real life… not marketing jargon)
🔥 Why your leads aren’t converting as easily as you want
🔥 How to engineer a trust-building plan each quarter
🔥 The exact content strategy that creates lifelong patients
🔥 What to do if you hate social media (you’re safe here)
This episode is packed with insights you can implement right away — without needing a bigger team, a bigger budget, or a viral TikTok dance strategy.
This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com.
🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com
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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...