Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Beyond Hormones, The Business of Wellness
Ep #20 Why 2025 Felt Different for Clinic Owners
This year felt different for clinic owners — and it wasn’t just you.
In this end-of-year episode of Beyond Hormones: The Business of Health, Jody Layne zooms out to look at the industry trends that shaped the wellness and hormone clinic space over the past year — and why so many clinic owners felt stretched, challenged, and unsure even when growth was happening.
From changes in patient decision-making, to the rise of automation and AI, to increased competition, hiring pressure, and leadership fatigue — this episode provides context for what clinic owners experienced and clarity for how to move forward.
More than a recap, this conversation is about understanding the environment you’re operating in, releasing unnecessary self-blame, and recognizing where intentional leadership, systems, and clarity matter most.
The episode closes with a reminder every clinic owner needs to hear as the year comes to an end:
you’re doing a really good job — and the work you’re doing matters.
This is an episode for reflection, grounding, and setting the stage for what’s next.
This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com.
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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...