Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Beyond Hormones, The Business of Wellness
Ep# 22 - She’s Not a Provider—But This Might Be the Most Important Marketing Episode Yet
What if the reason your marketing isn’t working has nothing to do with algorithms—and everything to do with positioning?
In this episode of Beyond Hormones: The Business of Health, Jody sits down with Annie Figenshu, founder of Downstage Media and author of Simple Social Media. While Annie isn’t a provider, she brings a powerful perspective clinic owners need to hear: how storytelling, clarity, and structure help you stand out in an increasingly noisy wellness space.
With a background in improv and performance, Annie shares:
• Why most clinics talk too much about themselves—and how that hurts conversions
• How to position your clinic so patients instantly know “this is for me”
• A simple framework (the PAGER Method) to create consistent marketing without overwhelm
• How small teams can show up online strategically—without being everywhere
• Why engagement matters more than follower count when it comes to revenue
If you own or run a hormone or wellness clinic and want your marketing to feel clearer, more human, and more effective—this episode is a must-listen.
🎧 Listen now and rethink how you show up online.
Want to talk to Annie? You can reach her at your website: https://www.downstage.media. And you can sign up for her free assessment here: https://storybrandmarketingreport.com/assessment?ref=anniefigenshu
This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com.
🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com
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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...