Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Beyond Hormones, The Business of Wellness
Ep #26 - Why Membership Pricing Is the Smartest Move for Your Hormone Clinic
If you run a cash-pay hormone or functional medicine clinic, chances are you’ve heard the debate: Should you offer membership pricing—or not?
In this short but powerful episode, Jody Layne breaks down why membership plans are one of the smartest ways to structure your services, both for your patients and your business. You’ll learn how memberships create a better patient experience, improve outcomes, and bring predictability and stability to your clinic’s revenue.
But there’s a catch.
Jody also reveals the number one mistake clinics make with membership plans—and how pricing them incorrectly can quietly sabotage your profitability, even when everything else looks good on the surface.
In this episode, you’ll learn:
- What a membership plan really is (and what it’s not)
- Why patients love predictable, all-inclusive pricing
- How memberships reduce burnout and stabilize cash flow
- The critical pricing steps you must take before launching or revising a plan
- Why underpricing is one of the most dangerous mistakes a cash-pay clinic can make
If you already offer memberships—or you’re thinking about it—this episode will help you do it profitably, sustainably, and with intention.
👉 Have thoughts on membership pricing? Drop a comment and join the conversation.
This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com.
🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com
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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...