Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Beyond Hormones, The Business of Wellness
Ep #28 - Avoid these Mistakes When Hiring a Marketing Agency
Don’t Let This Happen to You
A prominent physician. A world-class weight loss system. Hundreds of lives changed.
And yet… he said something that stopped me cold:
“You are my last hope.”
In this quick 5-minute episode, I share a story I hear far too often from brilliant providers who trusted the wrong marketing partners—and paid the price in lost money, lost time, and shaken confidence.
I break down three proven actions every clinic owner must take to protect their business, their mission, and their sanity when working with marketing agencies, including:
- Why “more leads” is the wrong goal
- The non-negotiable questions you must ask before hiring anyone
- How monthly accountability meetings actually drive results
- And the contract mistake that can trap clinics for years
Marketing success isn’t magic. It’s strategy, transparency, and accountability.
If you’re investing in marketing—or thinking about it—this is a conversation you can’t afford to skip.
🎧 Listen now and make sure this story doesn’t become yours.
This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com.
🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com
For more Insights and Tips on Growing Your Hormone Clinic, subscribe to THE AMP Report sent every other Thursday and follow us on social media for "almost" daily tips!
Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, w...