Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Beyond Hormones, The Business of Wellness
Ep#30 - Never Take a Patient Relationship for Granted
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When hormone clinic owners talk about growth, the conversation almost always starts with one question:
“How many new patients do we need?”
And while that math matters, it’s only half the story.
In this quick 5er episode, Jody Lane flips the growth conversation on its head with a simple but powerful idea: never stop dating your patients.
Because here’s the truth most clinics overlook — it costs 5 to 25 times more to acquire a new patient than it does to retain an existing one. And unlike many industries, hormone clinics have a massive advantage: patients can stay with you for years… even decades.
In this episode, you’ll learn:
- Why patient retention is one of the most overlooked profit drivers in hormone clinics
- How a single long-term patient can represent nearly $9,000 (or more) in lifetime revenue
- Three simple, high-impact ways to make your patients feel seen, valued, and loyal — without expensive marketing campaigns
From celebrating birthdays to personalizing visits and keeping patients excited about their long-term health, this episode will challenge you to rethink how you show up for the people who already trust you.
Because when patients feel appreciated, heard, and cared for, it becomes nearly impossible for another clinic — even one offering discounts — to pull them away.
If you want to protect your revenue, strengthen loyalty, and grow your clinic from the inside out, this episode is a must-listen.
This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com.
🚀 Grow your clinic with proven systems at AcceleratedMedicalPractices.com
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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...