Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Beyond Hormones, The Business of Wellness
Ep# 31 - From Weight Loss to Hormones: Building a Lean, Profitable Membership Clinic
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Hormone clinics don’t grow on “more ads.” They grow on trust, education, and a patient experience that creates referrals.
In this episode of Beyond Hormones: The Business of Wellness, I’m joined by Annika Carter, NP, founder of an integrative wellness practice in Roseville, California. Annika started in weight loss, then added hormone replacement therapy (HRT) and built a membership model for men and women—all while keeping her team lean and high-performing.
We talk about what’s working right now for hormone and wellness practices:
- Why patients “regain the same 10–15 pounds” (and how hormones change the outcome)
- The marketing strategy Annika didn’t expect to work… but did
- How to convert education events into booked lab work + consults (without feeling salesy)
- Hiring: how she learned to be slow to hire and quick to fire
- Why clinics should focus and go deep before adding more services
- Patient expectations today
- A candid moment on creatine + kidney function and what providers should watch for
If you’re building (or rebuilding) a cash-pay hormone or wellness clinic, this one will give you practical ideas you can implement immediately.
This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com.
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Last BUT DEFINITELY NOT LEAST, is your looking for the fast track to growing your clinic, check out The AMP Accelerator - A free membership site filled with on demand course content to allow you to learn what you need, when yo...