Beyond Hormones, The Business of Wellness
Running a hormone or wellness clinic is rewarding — but let’s be honest, it can also feel overwhelming. That’s where Beyond Hormones: The Business of Wellness comes in.
Hosted by Jody Layne, co-founder of Accelerated Medical Practices, this podcast is here to help providers build thriving, profitable practices without losing sight of why they started. With over a decade of experience in marketing, sales, and business development — and after working with hundreds of clinics — Jody brings both expertise and encouragement to every episode.
You’ll hear candid conversations with clinic owners who’ve been in your shoes, expert interviews with professionals who share tools and wisdom to help your practice grow, and Jody’s own insights from years of working behind the scenes in the hormone industry.
If you’re ready to feel more confident, more supported, and a little less alone on the journey of business ownership, you’re in the right place.
Beyond Hormones, The Business of Wellness
Ep# 35 - Why Providers Struggle as CEOs — And What to Do Instead
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Most providers are clinically brilliant.
But running a business? That’s a completely different skill set.
In this episode, I sit down with business strategist and marketer Dan Kuschell from Breakthrough 3X to unpack the identity shift that every clinic owner eventually faces: moving from provider to true CEO.
Dan works with high-performing entrepreneurs across industries — including medical and wellness practices — helping them simplify, focus, and scale without chaos.
We talk about:
- Why providers struggle when they become business owners
- The danger of trying to do every role in your clinic
- Dan’s personal burnout story — and the wake-up call that changed his leadership
- Why “work-life balance” doesn’t work… but seasons do
- How to stop chasing perfection and start executing
If you own a hormone, functional medicine, or cash-pay clinic and feel like you’re constantly juggling too much — this conversation will challenge you in all the right ways.
Want details on Dan’s One Day Workshop (Orlando)?
Email: help@breakthrough3x.com
Learn more about Breakthrough3x: https://breakthrough3x.com/
This podcast is powered by Accelerated Medical Practices, where we believe hormone and wellness care should be both life-changing and profitable. If you own or run a clinic and are interested in being a guest on the show, please complete the form here and let's connect! Or email Jody at Jody@AcceleratedMedicalPractices.com.
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