Copy And
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
Podcasting since 2025 • 23 episodes
Copy And
Latest Episodes
22. Funnels 101: Opt-in Page Copy
Today, we’re heading to the very top of the funnel and talking about opt-in pages, what they’re actually for, and how to make sure they’re doing their job.I’ve been in marketing long enough to work inside thousands of funnels, from Fortu...
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10:19
21. Funnels 101: How Funnels Work In Small Businesses
I'm going back to basics with this one because honestly, I felt confused about funnels earlier this year and figured I wasn't the only one. After being talked off the ledge by a few biz besties, I'm discussing the basics of funnels ...
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Episode 21
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11:16
20. Reengaging an Abandoned Email List
In this episode I talk about what to do when coming back to an abandoned email list. We abandon our lists for myriad reasons, both good and bad: parental leave, burnout, etc. But it's YOUR list. You can come back to it. But
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Episode 20
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9:58
19. How AI Is Messing With Your Sales
I don’t hate AI – far from it! AI helps me edit this podcast, tells me the weather each morning, and even helps me plan my travels. However, it doesn’t do most of us any favors when trying to connect with real humans on our sales pages.
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Episode 19
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10:36
18. How To Talk About Money On Your Sales Page
Talking about money is taboo – but people need to know how much they’re spending on a sales page! This episode covers how to talk about pricing while signaling your business’s trustworthiness, even when the answer to, “How much does it c...
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Episode 18
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14:23