Copy And
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
Podcasting since 2025 • 17 episodes
Copy And
Latest Episodes
16. Should Service Providers Put Pricing On Their Sales Pages?
Pricing is a trust indicator. If you're working to build trust in 2026 (and sell more!), tune in to hear the opinions of three business coaches and strategists.Connect with Candice Coppola:
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Episode 16
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14:44
15. Copy On Demand: Behind the Scenes & What Clients Are Saying
Thinking about joining Copy On Demand?When you join, you will:Grow your confidence in your copy and your sales
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Episode 15
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15:57
14. What NEEDS To Go In Your Copy (and What to Leave Out)
In this episode, I break down why “I don’t know what to write” usually means “I’m disconnected from my audience’s language,” and how to fix that with simple, sustainable practices that make your copy sound like you and convert better.<...
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Episode 14
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18:10
13. Beat the Trust Recession with Copy That Connects with Buyers
Everyone’s talking about a trust recession, but fewer people are talking about what actually rebuilds trust in a skeptical market.In this episode, I break down what the trust recession really is, how we got here, and how service...
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Episode 13
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20:09
12. How Copy and Design Impact Sales Page Conversions (3 Design Experts Weigh In)
Do pretty sales pages actually convert? In this episode, I’m joined by Emily Reagan, Morgan Specht, and Shannon Pruitt to unpack how copy and design really work together to make your sales page convert.Each of these designers and ...
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Episode 12
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13:32