Copy And
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
Podcasting since 2025 • 30 episodes
Copy And
Latest Episodes
29. Edu-selling: Sales That Feel Darn Good
This episode is about edu-selling (I'm pretty sure I made that word up!). It's how I write copy that smooths your sales process, and helps your sales calls close faster. And, on a more personal note, I tell a few stories about thing...
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Episode 29
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17:15
28. Copy And Confidence Goals for 2026
Sam is a nomad and a copywriter- which means that she lives a lot of life when she isn't writing high-converting copy.In this episode, she gives you a peek behind the curtain at her behind the scenes life goals for this year.
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Episode 28
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13:31
27. What Copy Goes in Ads - Funnels 101
This week, Samantha hands the mic to Melissa Litchfield of Litchfield Media. Melissa is an expert in Facebook and other Meta ads, and helps her clients get exponential ROAS (Return On Ad Spend). Melissa digs in to what copy goes whe...
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Episode 27
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9:24
26. What to Write In Your Nurture Emails - Funnels 101
In this episode of Copy And, Samantha moves into the next level of her Funnels 101 series by breaking down one of the most important—but most misunderstood—parts of email marketing: nurture emails.Nurture emails are the messages...
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Episode 26
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16:22
25. Welcome Email Sequence Copy - Funnels 101
Samantha writes dozens of welcome sequences each year, either for or with her clients. In this episode, she breaks down exactly what goes into the first 4 emails of your welcome sequence, and gives two super helpful resources when c...
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Episode 25
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20:57