Copy And
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
Episodes
23 episodes
22. Funnels 101: Opt-in Page Copy
Today, we’re heading to the very top of the funnel and talking about opt-in pages, what they’re actually for, and how to make sure they’re doing their job.I’ve been in marketing long enough to work inside thousands of funnels, from Fortu...
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10:19
21. Funnels 101: How Funnels Work In Small Businesses
I'm going back to basics with this one because honestly, I felt confused about funnels earlier this year and figured I wasn't the only one. After being talked off the ledge by a few biz besties, I'm discussing the basics of funnels ...
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Episode 21
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11:16
20. Reengaging an Abandoned Email List
In this episode I talk about what to do when coming back to an abandoned email list. We abandon our lists for myriad reasons, both good and bad: parental leave, burnout, etc. But it's YOUR list. You can come back to it. But
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Episode 20
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9:58
19. How AI Is Messing With Your Sales
I don’t hate AI – far from it! AI helps me edit this podcast, tells me the weather each morning, and even helps me plan my travels. However, it doesn’t do most of us any favors when trying to connect with real humans on our sales pages.
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Episode 19
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10:36
18. How To Talk About Money On Your Sales Page
Talking about money is taboo – but people need to know how much they’re spending on a sales page! This episode covers how to talk about pricing while signaling your business’s trustworthiness, even when the answer to, “How much does it c...
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Episode 18
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14:23
17. 3 Key Sections to Add to Your Sales Page in 2026
Every service provider has a sales page – but is yours selling? If not, I’ll walk you through the three key areas that you can edit to build trust and connection with your audience. Key Points Covered in This Episode:<...
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Episode 17
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18:39
16. Should Service Providers Put Pricing On Their Sales Pages?
Pricing is a trust indicator. If you're working to build trust in 2026 (and sell more!), tune in to hear the opinions of three business coaches and strategists.Connect with Candice Coppola:
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Episode 16
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14:44
15. Copy On Demand: Behind the Scenes & What Clients Are Saying
Thinking about joining Copy On Demand?When you join, you will:Grow your confidence in your copy and your sales
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Episode 15
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15:57
14. What NEEDS To Go In Your Copy (and What to Leave Out)
In this episode, I break down why “I don’t know what to write” usually means “I’m disconnected from my audience’s language,” and how to fix that with simple, sustainable practices that make your copy sound like you and convert better.<...
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Episode 14
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16:45
13. Beat the Trust Recession with Copy That Connects with Buyers
Everyone’s talking about a trust recession, but fewer people are talking about what actually rebuilds trust in a skeptical market.In this episode, I break down what the trust recession really is, how we got here, and how service...
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Episode 13
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18:43
12. How Copy and Design Impact Sales Page Conversions (3 Design Experts Weigh In)
Do pretty sales pages actually convert? In this episode, I’m joined by Emily Reagan, Morgan Specht, and Shannon Pruitt to unpack how copy and design really work together to make your sales page convert.Each of these designers and ...
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Episode 12
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13:32
11. How to Hire a Copywriter (And When a VIP Day Makes Sense)
Hiring a copywriter can feel like comparing apples to oranges — one charges hourly, one offers retainers, another sells VIP Days, and somehow they all call themselves “copywriters.”So… where do you even start? In this episode, I break do...
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Episode 11
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12:41
10. How I Became a Digital Nomad Copywriter
Curious about pursuing a digital nomad freelancing lifestyle? Tune in for a candid look at my approach to combining work and travel. I’m sharing my journey from corporate sales to copywriting from 78 countries, how I balance working 20-30 hours...
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Episode 10
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12:20
9. How to Write High-Converting CTAs That People Want to Click
How to Write Sales Pages Part 4If your sales page visitors don’t know where to click (or don’t want to), they’re not buying. In this episode of Copy And, I’m breaking down why calls to action matter so much, where most se...
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Episode 9
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15:08
8. Writing Above the Fold Sales Page Copy That Converts
How to Write Sales Pages Part 3Think of your sales page like a newspaper stand. What your visitor sees “above the fold” is the deciding factor in whether they keep reading—or click out. In this episode, I’m breaking down how to wr...
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Episode 8
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13:38
7. How to Write Attention-Grabbing Sales Page Headlines That Convert
How to Write Sales Pages Part 2Your headlines make or break your sales page. They’re what help readers navigate your page quickly, understand what you’re offering, and decide whether it’s worth sticking around — and buying....
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Episode 7
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11:20
6. What Goes Into a High-Converting Sales Page (and What to Leave Out)
How to Write Sales Pages Part 1In this episode of Copy And, I kick off a four-part series on writing high-converting sales pages.I’m breaking down what actually belongs on a sales page (and what doesn’t). From free offers t...
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Episode 6
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20:14
5. Why Your Offer Isn’t Selling: Signs You’re Too Close to Your Messaging
If your offer isn’t selling the way you expected, your messaging may be working against you. In this episode of Copy And, I’m breaking down the subtle clarity gaps that show up when you’ve been too deep in your own copy for too long. You’ll lea...
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Episode 5
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9:38
4. The Problem With Pain Point Marketing in Your Copy (and How to Fix It)
Pain-point-heavy copy has been the default in online marketing for years, but it can leave your audience feeling stuck instead of inspired. Your people want to hear about their potential, not their pain. In this episode, I talk through why lead...
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Episode 4
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15:29
3. Sales Psychology for Copywriting: How to Write Copy That Converts
Sales psychology is about understanding what motivates YOUR audience, reflecting their desires back in their own words, and clearly offering the solution they’re already looking for. When you sell using positive psychology, you stop sounding “s...
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Episode 3
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19:45
2. Content vs Copy: What’s the Difference (and Which One Your Business Actually Needs)
Most business owners can write. But writing words on a page isn’t the same thing as writing words that sell. In this episode, I’m breaking down the real difference between content and copy, where they overlap, and how to know which one...
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Episode 2
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7:33
1. Welcome to Copy And: A Podcast for Copy that Converts BETTER
Welcome to Copy And — THE marketing podcast where copywriting isn’t an afterthought, it’s the foundation.I'm your host and copy guide, Sam Burmeister. In this kickoff episode, I’m pulling back the curtain on my path from an Iowa...
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Episode 1
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8:04