Copy And
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
Episodes
47 episodes
46. Marketing Acronyms to Actionable Terms Explained
In this episode, Samantha continues her marketing vocabulary series, breaking down the terms online business owners hear constantly but rarely get a clear definition for. She moves through funnel terminology, email language, money terms, and bi...
45. Marketing Acronyms Unpacked: Vocabulary Guide
In this episode, Samantha breaks down the marketing acronyms small business owners hear constantly but are too embarrassed to ask about. The episode came from a client conversation where Samantha's client admitted she didn't know what ESP meant...
44. 4 Tips To Write Subject Lines That Get Opened
In this episode, Samantha breaks down the psychology behind email subject lines and why it's one of the most important pieces of copy you'll write. Inspired by a Threads conversation with a friend who couldn't crack her open rates, Sam turned t...
43. How to Talk About AI Use In Your Sales Copy
In this episode, Samantha discusses how and where to disclose AI use in your business' copy. The episode was sparked by a conversation with an attorney who assumed she had nothing to disclose because she wasn't using AI. But after a copy kickof...
42. Why Everyone Sounds The Same Online - Beige-ification, AI, and Cape Cod Cafes
In this episode, Samantha sits down with Sara Joelle of Between the Lines Copy for a candid conversation about AI in copywriting. Spoiler alert: we don't love it, but understand where it can give someone a boost. ...
41. Simplifying Copy for Functional Illiteracy
In this episode, Samantha discusses functional illiteracy and what it means for how you write marketing copy. One in five US adults reads below a fifth-grade level, and even your smartest clients read faster and understand more when...
40. Copy Your Onboarding Might Be Missing
In this episode, Samantha digs into one of the most overlooked areas in a service-based business: onboarding copy. Most business owners pour energy into attracting new leads, but let the experience go flat the moment someone fills out a contact...
39. How to Increase Your Webinar Show-Up Rate
Your webinar show-up rate has less to do with your audience size and more to do with your copy. In this episode, Samantha digs into why people register for webinars, never show up, and why sending one generic confirmation email is leaving money...
38. How to get people to click on your emails and sales pages
In this episode, Samantha breaks down calls to action from every angle: what they are, where they go, what they should say, and why most people are setting them up wrong. CTAs show up in every single piece of copy you publish, so getting them r...
37. Copy, SEO, and a DIY Website Overhaul
In this episode, Samantha shares what happened when she sat down with a friend and fellow local business owner to overhaul a DIY website that was costing her bookings. What started as a casual favor turned into a masterclass in what most small ...
36. Retain more clients in your DFY services, membership, and digital products
In this episode, Samantha digs into one of the most underutilized sales strategies in the online business world: retention. If you're spending all your energy chasing new clients while your existing ones quietly slip away, this episode is for y...
35. Always Be Selling - 7 sneaky places to add copy and make more sales
In this episode, Samantha discusses all the places you're not using copy to sell — and how to fix that without writing a single extra sales page. Think of it as an audit of the real estate you already own but aren't monetizing: your em...
34. Copy Chats - How Breanna Owen Uses Human Design To Write Copy
In this episode, Samantha sits down with Breanna Owen of Owen Your Mark for a candid conversation about what separates two copywriters who write emails for a living. Breanna uses human design theory to inform the emails she writes, eliminati...
33. What Are Copy VIP Days, And When Are They Better than Copy Projects?
In this episode, Samantha breaks down her favorite way to work with clients: the copywriting VIP day. If you've ever wondered what done-in-a-day copywriting actually looks like (and whether...
32. The Ultimate Launch Email Guide
In this episode, Samantha breaks down every category of launch emails you need to send for a successful launch — not just the sales emails everyone thinks of, but the full picture across seven categories and 40+ touchpoints. ...
31. How to Give Your Service Provider Feedback
In this episode, Samantha discusses something that's been (spicily!) making the rounds in service provider circles: clients giving feedback that was clearly generated by AI. A friend vented to her on Voxer, Samantha took it t...
30. The Most Common Copywriting Mistakes in Q1 2026
In this episode, Samantha shares the most common copy questions she got from Copy On Demand members in Q1 of 2026, straight from a private webinar she hosted just for them. Real talk: if her members are asking it, you're probably thinking it to...
29. Edu-selling: Sales That Feel Darn Good
This episode is about edu-selling (I'm pretty sure I made that word up!). It's how I write copy that smooths your sales process, and helps your sales calls close faster. And, on a more personal note, I tell a few stories about thing...
28. Copy And Confidence Goals for 2026
Sam is a nomad and a copywriter- which means that she lives a lot of life when she isn't writing high-converting copy.In this episode, she gives you a peek behind the curtain at her behind the scenes life goals for this year.
27. What Copy Goes in Ads - Funnels 101
This week, Samantha hands the mic to Melissa Litchfield of Litchfield Media. Melissa is an expert in Facebook and other Meta ads, and helps her clients get exponential ROAS (Return On Ad Spend). Melissa digs in to what copy goes whe...
26. What to Write In Your Nurture Emails - Funnels 101
In this episode of Copy And, Samantha moves into the next level of her Funnels 101 series by breaking down one of the most important—but most misunderstood—parts of email marketing: nurture emails.Nurture emails are the messages...
25. Welcome Email Sequence Copy - Funnels 101
Samantha writes dozens of welcome sequences each year, either for or with her clients. In this episode, she breaks down exactly what goes into the first 4 emails of your welcome sequence, and gives two super helpful resources when c...
24. Checkout Page Copy Essentials and Upgrades - Funnels 101
Samantha continues her Funnels 101 series by breaking down one of the most critical and underestimated pieces of copy in any funnel: the checkout page.Checkout pages are where a buyer is seconds away from handing over their credit card, ...