Copy And
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
Episodes
54 episodes
53. Right Message, Wrong Time
In this episode, Samantha discusses what happened when she ran a flash sale workshop that got tons of engagement, lots of DMs, and only five sales, against a goal of twenty. She walks through the launch timing strategy lessons she pulled fro...
52. Are Waitlists Dead?
In this episode, Samantha breaks down why waitlists are one of the most underused tools in a launch strategy and how to use one to sell more copy before your cart even opens. She shares the numbers behind why warm waitlists convert so much bett...
51. Run A Flash Sale That Drives Engagement
In this episode, Samantha discusses how to run a flash sale without defaulting to a discount code and a pile of urgent emails. She breaks down the four goals a flash sale can serve (money, re-engagement, priming your list to buy from you, and l...
50. The copy you need to start affiliate marketing
In this episode, Samantha discusses how she runs her affiliate program at Nomad Copy Agency and the exact copy affiliates need from you to promote well. Launch season means more entrepreneurs leaning on affiliates for reach, but most people are...
49. Storytelling in your sales emails
In this episode, Samantha breaks down story selling, a way to write sales and launch emails that persuade through story instead of argument. She explains why FAQ-style emails ("a lot of you have been asking about X, so here's the answer") tend ...
48. What your copywriters want you to know about A.I.
In this episode, Samantha sits down with Kaili Meyer of Reveal Studio Co, a website copywriter and sales expert, to talk about what's working in business right now: connection, community, and being unmistakably yourself, even as AI reshapes how...
47. Launch Copy: Pre-, During, Post-Launch Mistakes
In this episode, Samantha discusses the most common launch mistakes she's seeing right now, broken into three phases: pre-launch, active launch, and post-launch. As someone who's helped over a dozen clients land their first six-figure launch an...
46. Marketing Acronyms to Actionable Terms Explained
In this episode, Samantha continues her marketing vocabulary series, breaking down the terms online business owners hear constantly but rarely get a clear definition for. She moves through funnel terminology, email language, money terms, and bi...
45. Marketing Acronyms Unpacked: Vocabulary Guide
In this episode, Samantha breaks down the marketing acronyms small business owners hear constantly but are too embarrassed to ask about. The episode came from a client conversation where Samantha's client admitted she didn't know what ESP meant...
44. 4 Tips To Write Subject Lines That Get Opened
In this episode, Samantha breaks down the psychology behind email subject lines and why it's one of the most important pieces of copy you'll write. Inspired by a Threads conversation with a friend who couldn't crack her open rates, Sam turned t...
43. How to Talk About AI Use In Your Sales Copy
In this episode, Samantha discusses how and where to disclose AI use in your business' copy. The episode was sparked by a conversation with an attorney who assumed she had nothing to disclose because she wasn't using AI. But after a copy kickof...
42. Why Everyone Sounds The Same Online - Beige-ification, AI, and Cape Cod Cafes
In this episode, Samantha sits down with Sara Joelle of Between the Lines Copy for a candid conversation about AI in copywriting. Spoiler alert: we don't love it, but understand where it can give someone a boost. ...
41. Simplifying Copy for Functional Illiteracy
In this episode, Samantha discusses functional illiteracy and what it means for how you write marketing copy. One in five US adults reads below a fifth-grade level, and even your smartest clients read faster and understand more when...
40. Copy Your Onboarding Might Be Missing
In this episode, Samantha digs into one of the most overlooked areas in a service-based business: onboarding copy. Most business owners pour energy into attracting new leads, but let the experience go flat the moment someone fills out a contact...
39. How to Increase Your Webinar Show-Up Rate
Your webinar show-up rate has less to do with your audience size and more to do with your copy. In this episode, Samantha digs into why people register for webinars, never show up, and why sending one generic confirmation email is leaving money...
38. How to get people to click on your emails and sales pages
In this episode, Samantha breaks down calls to action from every angle: what they are, where they go, what they should say, and why most people are setting them up wrong. CTAs show up in every single piece of copy you publish, so getting them r...
37. Copy, SEO, and a DIY Website Overhaul
In this episode, Samantha shares what happened when she sat down with a friend and fellow local business owner to overhaul a DIY website that was costing her bookings. What started as a casual favor turned into a masterclass in what most small ...
36. Retain more clients in your DFY services, membership, and digital products
In this episode, Samantha digs into one of the most underutilized sales strategies in the online business world: retention. If you're spending all your energy chasing new clients while your existing ones quietly slip away, this episode is for y...
35. Always Be Selling - 7 sneaky places to add copy and make more sales
In this episode, Samantha discusses all the places you're not using copy to sell — and how to fix that without writing a single extra sales page. Think of it as an audit of the real estate you already own but aren't monetizing: your em...
34. Copy Chats - How Breanna Owen Uses Human Design To Write Copy
In this episode, Samantha sits down with Breanna Owen of Owen Your Mark for a candid conversation about what separates two copywriters who write emails for a living. Breanna uses human design theory to inform the emails she writes, eliminati...
33. What Are Copy VIP Days, And When Are They Better than Copy Projects?
In this episode, Samantha breaks down her favorite way to work with clients: the copywriting VIP day. If you've ever wondered what done-in-a-day copywriting actually looks like (and whether...
32. The Ultimate Launch Email Guide
In this episode, Samantha breaks down every category of launch emails you need to send for a successful launch — not just the sales emails everyone thinks of, but the full picture across seven categories and 40+ touchpoints. ...
31. How to Give Your Service Provider Feedback
In this episode, Samantha discusses something that's been (spicily!) making the rounds in service provider circles: clients giving feedback that was clearly generated by AI. A friend vented to her on Voxer, Samantha took it t...
30. The Most Common Copywriting Mistakes in Q1 2026
In this episode, Samantha shares the most common copy questions she got from Copy On Demand members in Q1 of 2026, straight from a private webinar she hosted just for them. Real talk: if her members are asking it, you're probably thinking it to...