Copy And
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
Copy And
15. Copy On Demand: Behind the Scenes & What Clients Are Saying
Thinking about joining Copy On Demand?
When you join, you will:
- Grow your confidence in your copy and your sales
- Learn what makes great copy while writing it for your own business
- Convert more now, and over time
In this episode of Copy And, I dig into what my clients tell me about Copy On Demand. We discuss why they joined, why they stay, and the biggest wins they've gotten while being a member.
Have questions about how to write copy that sounds like you but converts better?
or
Email me at samantha@nomadcopyagency.com
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I could talk all day about my copy on demand clients and how much I love delivering inside of Copy on demand. And in today's episode of Copy and the marketing podcast for entrepreneurs to learn how to write copy that sounds like them, but converts better, I'm giving myself that opportunity. In today's episode, you're going to hear from my copy on Demand Clients, and you're gonna see that real behind the scenes of Copy on Demand, what clients are really saying about their experience and how they've benefited from having me a copywriter in their back pocket all year long. Let's get started. As a podcast listener, you have probably heard me talk about how important it is to get client voice. I get client voice in a few different ways. I survey my audience as in my clients when they join Copy on Demand, and systemically throughout the year. I also do one, one time survey at the end of the year. I'm gonna share some client feedback from when people first joined and client feedback that they've given me after months or even years of being inside of Copy on Demand. But first, what is Copy On Demand? Copy on Demand is a membership technically for entrepreneurs like you to write copy that sounds like you, but converts better. How do you do that? By submitting copy to me four times per month. Every Tuesday I sit down and review copy, and you can choose whether you want that feedback in a Loom video or directly in your document. This feedback isn't just here's what to change, it's why you should change it. So I give a ton of context around, what the sales psychology is of why you should make changes, so that next time you sit down to write copy, it feels easier. You feel more confident every single time you hit publish because you know what the best practices are. People submit copy of all kinds. It can be at any part of your funnel, including opt-in pages, sales pages emails, ads, even parts of your website. Anything that you are writing to sell is something that you can submit to me and get my feedback on. So when people first join Copy On Demand, I ask them a series of questions, but one of them is, why did you join this? Why are you here? I've had almost a hundred people join Copy on demand over the last three years that it's been active. So here's a few examples of what people say they wanna communicate their offers better. They wanna communicate what makes them different? Their messaging feels difficult because they're serving multiple audiences. They struggle with their email list, they love to write, but coming up with a topic for what to write feels awful. Somebody else said they love to write, and coming up with topics to write feels like a chore. They want to feel more confident in writing for their website and emails. They want reviews of their launch copy. One person said, I launched twice a year and know that my pre-launch is becoming increasingly important, so I need to be writing more all year long. They want increased conversions is something that comes up a lot. They want fresh eyes on their copy so that it can be improved. They want better copy, improved writing, more organic sales, improving their messaging, reviewing their copy, improving clarity, increasing conversions. You're starting to see a theme here, aren't you? So once people have been in copy on demand for a while, I wanna be sure that I'm delivering on why they joined Copy on Demand. And I always say that Copy on Demand does three things. It helps you write better, copy faster and more confidently. By better copy, I mean copy that sounds like you, but converts better. I think too often we see that there are two options. We either write this long story that's totally personal, but it doesn't sell. Or we write sales copy that feels stale and like the life has been sucked out of it, and then we don't see you anywhere in it. So I want both of those things to work together so that you sell more, not just in a singular email that you submit to me, but I want you to understand the sales psychology behind it so that you continually write copy that sounds like you, but converts better. So even when you're not submitting it to me, you can look at it and say, I know. What is going to convert? I see the patterns that my audience responds to and can write to that. So that's my goal for you as well as the goal of the people who join Copy on demand. They join because they want to convert. They also join because they want accountability and they join because they want consistency. And speaking of that accountability, I surveyed my audience. Some people submitted their responses via audio and some people submitted via text, so I will read some of the text ones aloud, but let's start off by hearing from Caryn. Caryn is a coach for coaches. She has been in the industry for nearly two decades and. She's highly trusted amongst high level coaches. However, she knows that she needs to be staying up with some of the copy trends and also just needs that accountability for reaching out to her audience more often so that she can stay top of mind long term.' So that accountability perspective is super important that. I'm not breathing down your neck. Members actually only receive one email per week from me just reminding them to submit copy. It's on demand so you can submit copy whenever you're working on things. No matter where you are in the world at any time of the week, I sit down on Tuesday mornings. And I do my reviews, so you know that you're gonna hear from me by Wednesday morning every week, and then the cycle continues. I also think of it kind of like a gym membership. When you go outta town, you're not going to the gym. That's okay. Same thing with copy. Sometimes you just don't have things to work on for maybe a week or a month at a time. That's super normal as a business owner, but you also probably have more copy to write than you think you do. In fact, a lot of people join thinking that they're using it for just one launch, and then find that they can use copy on demand to refine all of the other copy in their funnels between launches, because even if it's not necessarily an active sales period, you still have hundreds of pieces of copy in your business that should be selling for you in the background. That's exactly what happened to my client. Sadie Sadie's, a nutritionist and. She specifically serves people who have IBS. And what happened with her is she joined before a launch and she said in her feedback form, I've increased my click rates to my sales page for my emails in my post webinar funnel. After reviewing and revising the entire funnel, I was able to get clicks in every single sales email to the sales page of my program. I now feel more confident about what to change and adjust, especially when I use AI to write or draft my copy. Which brings up two good points. Again, to reiterate, she redid her funnel with a launch in mind. She then went back and found that she went from sometimes zero clicks to at least clicks in every single email. She's getting people to her sales page. She's refining that funnel with accountability. The second thing I wanna point out here is she mentioned AI and yeah. We're using AI to write our copy. I wish people didn't, but I can't stop you from doing that. But what I can help you do is even if AI is writing your first drafts, I can help you look at that copy and see what about it is working and what's not, so that you can train your brain and maybe turn around and train your bots to write copy. That sounds like you, but, and this is the important part, converts better because AI is conditioned to sound human ish. It is not conditioned to sell. It is not trained to sell. So when you know the sales principles, you can go back through your AI copy and make it not only sound more like you, but also help it convert better. And let's talk more about sales. My client, Frenchy had something really interesting to say about this. A hundred percent. We love a reframe when it comes to selling. A lot of times we've been conditioned to think that sales is the S word, right? And when you engage your audience more often, when you reframe how you see yourself selling and when you can create first drafts that you actually like to work with and just take a little bit of refinement or getting that sign off from me. It changes the way that you trust yourself in your business. It saves you time, it makes you money, and it builds confidence. And honestly, copy on demand is bite sized. That's what Caryn said in her feedback is that she gets to learn in her business while she does it. In fact, copy on demand typically takes about 10 minutes of your time per week. Filling out the form to submit your copy to me takes like two minutes, and I try to keep my feedback so bite sized and potent that it typically takes people five to seven minutes to watch the videos or go through the feedback that I leave in their documents. So you get these tangible improvements in your sales processes and in your copy, and you do it on your time without having to sit down and go through some course on the internet. It is a hundred percent catered to you. In fact, this bespoke way of working with me, which honestly working with a copywriter, my minimum engagement is$2,500. Most of my projects range between six and$10,000. So to have me working with you on your copy all year long for less than$2,500 is a really freaking big deal. But part of the reason that people stay in copy on demand is better said by Frenchy than me. She also said that she doesn't use copy on demand every week, but when she does, she knows that it's invaluable. Sometimes one review has such a big impact on her business, or when I offer feedback, the way that she sees a sale or a launch going is invaluable. And then she also sometimes sends the same things week after week to keep iterating and improving them. This is especially common not just with Frenchie, but with everybody when they're working on their sales pages or have a long-term launch. In conclusion, nearly a hundred people have used copy on demand over the last several years to write better copy in their business. It is not uncommon for me to get emails every single week saying, Sam, this is the result that I saw from working with you. Sometimes those results are super tangible. I gave a client a template to fill in for an email one time, and she sold$4,000 of her service in a week, and she was a super niche book writing coach. Sometimes the results though, are more intangible. They'll say, Sam, I felt so confident sending this out, or Sam that I finally got responses from an email that I sent. So if in 2026 you are looking to do things that are more hard and trackable, like increasing your opt-in rates or increasing your sales or receiving more engagement from what you send or if you're looking for more soft value, like learning copywriting skills that you're gonna use in perpetuity Or increasing your confidence with your online presence and with your writing, then copy on demand is a hundred percent the place for you. I have two launches coming up, and then copy on Demand is very likely staying closed for all of 2026. It's a year long commitment, and if you join between December 15th and 19th, it's less than$2,000 for the year. However, I have stayed at this price since way back when Frenchie joined three and a half years ago. So in 2026, I will be raising the price to$2,500 a year. You can break this down into monthly payments, and in 2026, the open cart dates are only January 5th through ninth. I understand though that this podcast exists long term, so if you're hearing this and thinking, Sam, copy on demand is a hundred percent the right thing for me. Please feel free to reach out. Every so often, somebody needs to leave copy on demand, and if there is room, we can have a conversation about what it looks like for you to get my eyes on your copy every single week. I want you to write copy that sounds like you, but converts better. I want you to win. I want the ROI on copy. On demand, not just to be that you increased your conversion rates or something, but that you feel so good running your business because you know that when you write, you sell, and when you sell, you get to do more of what you're good at. So let's make the sales part the writing part faster. Let's make you feel more confident about it. Let's make sure that you are writing copy that sounds like you, but converts better, faster, and more confidently. The link to join Copy on Demand is in the show notes, or it exists on my website at www.nomadcopyagency.com/copy-on-demand.