Copy And
The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER.
I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.
Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.
And what’s working is copy AND – Copy and messaging, design, strategy, navigating AI and more...
Together, we’ll put the pieces of the marketing puzzle together - and you will write copy that both serves AND sells.
Copy And
16. Should Service Providers Put Pricing On Their Sales Pages?
Pricing is a trust indicator.
If you're working to build trust in 2026 (and sell more!), tune in to hear the opinions of three business coaches and strategists.
Connect with Candice Coppola:
Connect with Ceels Lockley:
Connect with Renee Bowen:
Connect with me:
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Hey, friend, and welcome back to Copy and the marketing podcast where you learn how to write copy that sounds like you, but converts better. Today I invited three guests on the podcast. They are business coaches and business strategists. It is Candace, Kala Coppola Lockley, and Renee Bowen, and we are all answering a few. Basic questions, should you as a service provider, have pricing on your website? If so, why? If not, why not? And we had some surprising answers in here. So be sure to listen to the entire episode to hear their unique perspective. We also discussed the downside to adding pricing onto your website, especially if you are a bespoke or custom service provider, as well as trends and a few final thoughts. Let's dive in with some introductions, ladies. I. I haven't shared this much publicly, but I am engaged and I am planning a wedding. And as I have gone to various, um, venues and photographers and DJs and other service providers, what I don't wanna do is muck up my inbox with a bunch of newsletter subscriptions. I also, as a service provider, don't wanna waste other service providers time, so I have not reached out to a. Single service provider that doesn't have their pricing, or at least baseline pricing available on their website. So you can use me as an example of buyer behavior and a real life example that if I don't have a baseline for how we're going to be working together, then I'm simply not reaching out. But I think that Candace said it better than I do. I. I seem to have forked up. My webcam on my computer. I think because I wipe it so much, like wiping it off before I teach. And so it has all these little bubbles. Now I, it's either water from leaving my computer outside the rain or it's like air bubble, nothing.'cause I am here. I am here. Thank you for calling First Saigon. I get you today. You like a one order? Okay, that's$5 and a that beer, that's$10. That'll be all for you today. Okay. See you on 20 minute. You be ready then. Thank you. What do you mean? That time somebody told you this? So what I'm hearing here is that having pricing on your website is beneficial to your time. It shows that you're respectful to other people's time and needs, and it's actually going to make your sales calls easier because you're not having a pricing conversation. You're not dropping an anvil and hiding. What do they call it? Burying the lead at the end of a sales call and it doesn't get awkward where you say, uh, okay, so do you wanna work with me? It's$5,000. I hope you say yes. Okay, that's not, if not, that's fine. Bye. I'll send you an email. It avoids the awkwardness that can come with talking about money on sales calls. So in conclusion, I'm hearing that yes, we should have pricing on our websites as service providers. I'm curious if these ladies have any other points that they'd like to make before we close out. What you doing? My. This has been another episode of Copy and, and adding the investment on your website is part of the copy that goes on your website. It's part of what convinces people to book with you and potentially to buy with you. So it is copy and sales psychology, copy and understanding your buyer copy and how we fit in to what people need. If you've been enjoying these group episodes that I've been experimenting with, please let me know by DMing me at nomad dot copy, or shoot me an email at samantha@nomadcopyagency.com. I can't wait to see what we come up with together in the new year. If you have any questions about Done for You Copywriting or what it looks like to join Copy on Demand, please feel free to reach out. See you next week.