The Missional Agent Memo #20 - The Suck-Zone is Part of the Process

There’s a stretch in every agent’s journey where the work is real but the results aren’t. This episode unpacks how to navigate the suck zone, what to focus on daily, and how consistency turns effort into momentum. If this is where you’re at, I can help you. Start at jchrisbryant.com

Transcript

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Issue number 20 of the missional agent memo. You ever feel like calling it quits? Like maybe you made the wrong choice? I started selling real estate at 22. I was great on the phone, setting appointments, meeting with potential clients, but I wasn't great at closing. Not yet. Something was missing. Sure, you could blame my age, my experience, maybe my frosted tips, but I wasn't having any of that. I knew real estate was what I wanted to do. So I just kept my head down, made the calls, went on the appointments, learned from every miss, and I watched how others did it. And eventually I found someone who had done what I wanted to do, and I let them coach me. That changed everything. They did not do it for me. They couldn't, but they showed me what I couldn't see on my own. The rest was still on me, and I did the work. Along the way, so many fails, so many mess up. Until it finally clicked. My first client, then my second, then my third. Closings that had started months apart started getting closer together until they were happening every month. And then multiple every month. But it didn't start that way. It started in the suck zone. If that's you right now, here are three things that helped me get through it. First, find someone to learn from a coach, a mentor, a colleague who has done what you want to do. Do not try to figure it out alone. Second, get crystal clear on what the work actually is. Then do it. The coach may show you the path, but the work is still on you. Do it every day. Third, redefine success around what you can control. Conversations and consultations, not closings. You can't control the outcomes, but you can control the activity that leads there. That's your new measure for success. The suc zone is not wasted time. It is needed time. It's developing the character, the skills, and the endurance you'll need to carry the success that's ahead of you. You need this season. It's doing something in you the easy road never could. I can't imagine what my life would look like if I had quit. Keep going. It'll work if you keep working it. In your corner, Chris.