The Missional Agent Memo #21 - $1,000 a week for 25 conversations

The gap between you and your next closing is smaller than you think. This episode breaks down how conversations drive business, where to find them, and why consistency matters more than strategy. If you’re ready to stop waiting for leads and start creating them, start here.

Transcript

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Issue number 21 of the Missional Agent Memo. If I paid you$1,000 a week to have 25 conversations, would you do it? I was coaching a real estate agent this week and we kept circling back to the same truth. Every closing starts with a conversation. More conversations equal more closings. That's the whole formula. But she was stuck. Who do I talk to? What do I even say? Where do I find these people? So I asked her, if I handed you$1,000 a week to have 25 conversations, would you do it? Absolutely, she said. It's a total flip. So what changed? It's not the activity, it's not the number, it's just the payoff. In her head, she was quietly thinking, I don't want to talk to 25 people for nothing. Honestly, I get it. Who would? So I asked her if I could show her the numbers. Have 100 real conversations, you find a deal. At 25 conversations a week, that's four weeks. Close a half million dollar home at 3%, 80% split, that's$12,000. Divide the four weeks, you've got$3,000 a week. That's not$1,000. It's more. Three times more. She got quiet for a second. And then something shifted. The excuses didn't have anywhere to go anymore. The math was just sitting there and she knew it. Okay, she said, where do I start? So we made a list. 10 places where conversations were already happening or where she could realistically go start them. This was her list: friends and family, past clients and past co-workers, church groups and events, social media DMs, local community events, coffee shops, open houses, your neighborhood, clubs, gyms, or fitness classes, volunteer work, and local nonprofits. She didn't try to work all 10. She just picked four from her list, just four to start. Because momentum doesn't come from a perfect strategy. It comes from a small commitment you actually keep. Now, here's what I want you to notice. She didn't have a leads problem. She had a conversations problem. And so do most of us. No matter what business we're in, the contractor who doesn't know where his next job is coming from but hasn't left the house. The insurance agent sitting on a warm market, he's never actually worked. The lender waiting for realtor referrals instead of going out and building his own relationships. Different industries, same stuck. So let me ask you what I ask her. If I paid you$1,000 a week to have 25 meaningful conversations, would you do it? Have the conversations. You don't need a new CRM, you don't need a content strategy, you don't need to run ads. You just need to talk to people. In your corner, Chris. P.S. The conversations go much better when you show up curious about them, looking for a way to help or serve, not pitching to them.