How can you justify $3000 more in price?

Coach Chris breaks down why “justify” is the wrong mindset—and how to flip from reactive to proactive. You can’t control price, but you can control process, value, and confidence. In this episode, Coach shares four “swings” to win when your price is higher:

 1️⃣ Run a consistent, high-value process
 2️⃣ Know exactly what makes you better (and prove it)
 3️⃣ Overcome price objections without discounting
 4️⃣ If you must discount—do it strategically and specifically

Price is only an issue in the absence of value. Build it, show it, and earn it.

Have a Question? - Submit your questions to chrish@nexstarnetwork.com