Question of the Day with Coach Chris
Question of the Day with Coach Chris tackles real questions from sales leaders across the home service industry. In just 10–15 minutes, Coach shares practical insights, stories, and tools to help you lead better, sell smarter, and stay sharp. Real talk. Real growth. No corporate jargon — just honest answers that make you better every day.
Question of the Day with Coach Chris
Should you discount and if so, how?
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Today’s Question of the Day: Should you discount—and if so, how?
Short answer: sometimes—but not by the salesperson.
In this episode, Coach Chris explains why discounting should be a manager decision, how over-discounting kills profit, and why price is only an issue when value is missing. He also breaks down the High Authority and when discounting actually makes sense to protect the business.
If you sell HVAC, plumbing, or electrical services and want to win without racing to the bottom, this episode is for you.
Have a Question? - Submit your questions to chrish@nexstarnetwork.com