Question of the Day with Coach Chris
Question of the Day with Coach Chris tackles real questions from sales leaders across the home service industry. In just 10–15 minutes, Coach shares practical insights, stories, and tools to help you lead better, sell smarter, and stay sharp. Real talk. Real growth. No corporate jargon — just honest answers that make you better every day.
Question of the Day with Coach Chris
How do I set up being third in the home to avoid shopping around objections?
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How Do I Set Up Being the 3rd One in the Home—And Avoid the Shopping Objection?
If you’re trying to be the third contractor in the home, you’re already playing a losing game.
In today’s Question of the Day, I explain why you should stop trying to manage the “third-in” scenario and instead build your process around being first in the home.
I break down:
- Why the shopping around objection exists in the first place
- What multiple studies tell us about first-in advantage
- Why speed to lead is one of the most controllable—and profitable—levers in residential sales
This episode challenges a common mindset and replaces it with a strategy that protects margin, builds trust faster, and dramatically improves close rates.
If you want fewer price shoppers and more committed buyers, this one is a must-listen.
Have a Question? - Submit your questions to chrish@nexstarnetwork.com