Question of the Day with Coach Chris

How do you sell against Home Warranties?

Coach Chris Season 1 Episode 50

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0:00 | 10:43

How Do You Sell Against Home Warranties?

Home warranties can feel like a dead end—low reimbursement, limited scope, and a customer who thinks everything should be covered.

In today’s Question of the Day, I break down two simple strategies that consistently turn a no-win situation into a positive outcome for both the customer and your company.

In this episode, we cover:

  • Why fighting the home warranty head-on usually backfires
  • How to reframe the conversation without sounding defensive or salesy
  • Two proven approaches that protect trust, control the call, and create real opportunity

If your team dreads hearing “We have a home warranty,” this episode gives them a clear, repeatable way to respond—and win.

Have a Question? - Submit your questions to chrish@nexstarnetwork.com