Question of the Day with Coach Chris
Question of the Day with Coach Chris tackles real questions from sales leaders across the home service industry. In just 10–15 minutes, Coach shares practical insights, stories, and tools to help you lead better, sell smarter, and stay sharp. Real talk. Real growth. No corporate jargon — just honest answers that make you better every day.
Question of the Day with Coach Chris
Why are my Marketing Leads closing higher than my Tech Leads?
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Why Are My Marketing Leads Closing Higher Than My Tech Leads?
If your marketing leads are closing at a higher rate than your tech-generated leads, something is off—and it’s worth addressing.
In today’s Question of the Day, I explain why this metric is typically backwards and why tech leads should be your highest-closing opportunities.
In this episode, we cover:
- Why tech leads usually carry more trust and urgency
- Common reasons marketing leads may be outperforming them
- Internal and external areas to examine without defaulting to excuses
- Why the real leverage comes from focusing on controllables, not blaming lead sources
If you want healthier close rates and better use of the opportunities already in your system, this episode will help you reset where the focus belongs.
Have a Question? - Submit your questions to chrish@nexstarnetwork.com