Gross To Net
Gross to Net is a podcast about what people actually optimize for in business and life and what they're left with after all the costs are tallied. Most business podcasts ask "How did you succeed?" We ask "What did it cost?" Not just money. Time, health, relationships, meaning.
We talk to founders, investors, and operators about the real math: what went in, what came out, and whether they'd make the same tradeoffs again. No highlight reels. No sanitized success stories. Just honest conversations about what you're actually building and why.
Also, we are on a quest to eventually learn the meaning of life.
Gross To Net
Latest Episodes
Ep. 19 - Be More You with Morgan Zanotti | Gross To Net
Morgan Zanotti co-founded Primal Kitchen, bootstrapped it to $50M in revenue, and sold it to Kraft Heinz for $200M when she was 35. Then she did the thing almost nobody does — she stayed for five years, quadrupled the business from the inside, ...
Ep. 18 - Create Your Own Adventure with Katie Horgan | Gross To Net
Katie Horgan spent six years as a Marine Corps logistics officer, running truck convoys in Iraq and coordinating operations for a ship-based crisis response force in the Pacific. After earning her MBA at Columbia, she dove into the NYC startup ...
Ep. 17 - Free The Hummus with Nick Wiseman
Nick Wiseman started cooking in D.C. kitchens at 15, trained under Fabio Trabocchi in New York, then came home and opened a Jewish deli named after his grandfather's grocery stores. Little Sesame was born in the 500-square-foot basement of that...
Ep. 16 - Your Favorite Jam Brand Is From Iceland with Gardar Stefansson | Gross To Net
Gardar Stefansson is an Icelandic food entrepreneur who has spent his career turning unlikely starting points into real businesses. His first company used geothermal hot springs in Iceland's Westfjords to make sea salt — an idea born from his m...
Ep. 15 - Reject The Premise with Robby Sansom | Gross To Net
Robby Sansom is the co-founder and CEO of Force of Nature, a regenerative meat company based here in Austin that's now in Whole Foods nationally and 1,475 Publix stores. Before that, he was one of the first hires at EPIC Provisions, where he he...