Gross to Net is a podcast about what people actually optimize for in business and life and what they're left with after all the costs are tallied. Most business podcasts ask "How did you succeed?" We ask "What did it cost?" Not just money. Time, health, relationships, meaning. 

We talk to founders, investors, and operators about the real math: what went in, what came out, and whether they'd make the same tradeoffs again. No highlight reels. No sanitized success stories. Just honest conversations about what you're actually building and why. 

Also, we are on a quest to eventually learn the meaning of life.