Gross To Net
Gross to Net is a podcast about what people actually optimize for in business and life and what they're left with after all the costs are tallied. Most business podcasts ask "How did you succeed?" We ask "What did it cost?" Not just money. Time, health, relationships, meaning.
We talk to founders, investors, and operators about the real math: what went in, what came out, and whether they'd make the same tradeoffs again. No highlight reels. No sanitized success stories. Just honest conversations about what you're actually building and why.
Also, we are on a quest to eventually learn the meaning of life.
Episodes
19 episodes
Ep. 19 - Be More You with Morgan Zanotti | Gross To Net
Morgan Zanotti co-founded Primal Kitchen, bootstrapped it to $50M in revenue, and sold it to Kraft Heinz for $200M when she was 35. Then she did the thing almost nobody does — she stayed for five years, quadrupled the business from the inside, ...
Ep. 18 - Create Your Own Adventure with Katie Horgan | Gross To Net
Katie Horgan spent six years as a Marine Corps logistics officer, running truck convoys in Iraq and coordinating operations for a ship-based crisis response force in the Pacific. After earning her MBA at Columbia, she dove into the NYC startup ...
Ep. 17 - Free The Hummus with Nick Wiseman
Nick Wiseman started cooking in D.C. kitchens at 15, trained under Fabio Trabocchi in New York, then came home and opened a Jewish deli named after his grandfather's grocery stores. Little Sesame was born in the 500-square-foot basement of that...
Ep. 16 - Your Favorite Jam Brand Is From Iceland with Gardar Stefansson | Gross To Net
Gardar Stefansson is an Icelandic food entrepreneur who has spent his career turning unlikely starting points into real businesses. His first company used geothermal hot springs in Iceland's Westfjords to make sea salt — an idea born from his m...
Ep. 15 - Reject The Premise with Robby Sansom | Gross To Net
Robby Sansom is the co-founder and CEO of Force of Nature, a regenerative meat company based here in Austin that's now in Whole Foods nationally and 1,475 Publix stores. Before that, he was one of the first hires at EPIC Provisions, where he he...
Ep. 14 - Big Theatre Kid Energy with Ryan W Garcia | Gross To Net
This week I was joined by the hilarious, energetic, extremely talented Ryan W Garcia. Ryan is an actor, a coach, a podcaster, and kind of a big deal as an influencer and official Try Guy.Ryan's exuberance is infectious and he is constant...
Ep. 13 - Keep It Simple, Silly! with Claire Bays | Gross To Net
Today I talked with Claire Bays whose positivity and motivation rubbed off on me and it will rub off on you too.Claire is a fitness coach, influencer, podcast host, and MC, just to name a few of the things on her plate. But it wasn't alw...
Ep. 12 - Give Selflessly with Chris Kirby | Gross To Net
I talk with Chris about pivoting from a culinary career into making hummus for farmer's markets, to borrowing money from his dad to build a hummus factory, to shutting down his hummus factory to move in with his copacker.
Ep. 11 - Leaning Into Discomfort with Greg Esslinger | Gross To Net
Greg Esslinger used to be a Supplier Manager at UNFI. In fact, he was MY Supplier Manager at UNFI when Yellowbird was a fledgling brand. We were both learning the industry at the same time from completely different angles. Greg opte...
Ep. 10 - Live A Little with David Delcourt | Gross To Net
David is the founder of Seed Ranch Flavor Co. and Grown As* Foods. Previously in the renewable energy...
Ep. 9 - Build Something You're Proud Of with Tim Otto | Gross To Net
Tim Otto started his first business when he was 12, incorporated at 16, and sold it at 25. He had attained material wealth in his mid-20's but was burnt out.When Tim met Alex (now h...
Ep. 8 - Building Meaning From The Ground Up with Mason Arnold | Gross To Net
Mason was a chemical engineer at UT who started an environmentally-friendly lawncare service and discovered his lifelong addiction to entrepreneurship. Among other amazing accomplishments, Mason founded Greenling as a very early grocery deliver...
Ep. 7 - Just Breathe with Lauren Vogel | Gross To Net
Lauren Vogel is an Alabama-based yogi, marketer, and writer who, with her partner and co-founder, is building and running a community yoga app called Zentric. She's building small and following positiv...
Ep. 6 - Pick One Thing with Alison Cayne | Gross To Net
Today I talked with Alison Cayne. Alison is the founder of Haven's Kitchen which was originally a cooking school and turned into a CPG brand. She also runs In The Sauce podcast (...
Ep. 5 - Repair The World with Errol Schweizer | Gross To Net
Errol Schweizer scaled Whole Foods' grocery division from $1B to $5B as VP, launching brands like Beyond Meat and Vital Farms while setting national standards for organic and regenerative agriculture. Now he documents grocery consolidation and ...
Ep. 4 - Work Hard And Be Nice To People with Jimmy DeCicco | Gross To Net
I talked to Jimmy DeCicco who co-founded Super Coffee with his brothers in a dorm room. Jimmy has raised over $100mm to grow his company to the third largest bottled coffee in America and we talk about growing pains and how they had to change w...
Ep. 3 - Tracking Entrepreneurship with Daniel Giacopelli | Gross To Net
Today I talked with Daniel Giacopelli who has spent a lot of his career interviewing and writing about entrepreneurs. Originally the host of "The Entrepreneurs", one of the industry's first podcasts about entrepreneurship, Daniel is now running...
Ep. 2 - Building Authority with Ellen Donnelly | Gross To Net
I talked to Ellen Donnelly (Ellen from The Ask) about making the transition from recruiting into coaching entrepreneurs. We talk about why people even start businesses and I get some free, on-air consulting. Ellen turns the tables b...
Ep. 1 - Chasing Arbitrage with Eric Martindale | Gross To Net
Today I talk with Eric Martindale about the digital shelf and how he's spent his life chasing arbitrages. Follow Eric on LinkedIn for nearly daily posts about where food and bev retail media is going: https://www.linkedin.com/in/...