Gross To Net
Gross to Net is a podcast about what people actually optimize for in business and life and what they're left with after all the costs are tallied. Most business podcasts ask "How did you succeed?" We ask "What did it cost?" Not just money. Time, health, relationships, meaning.
We talk to founders, investors, and operators about the real math: what went in, what came out, and whether they'd make the same tradeoffs again. No highlight reels. No sanitized success stories. Just honest conversations about what you're actually building and why.
Also, we are on a quest to eventually learn the meaning of life.
Gross To Net
Ep. 11 - Leaning Into Discomfort with Greg Esslinger | Gross To Net
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Greg Esslinger used to be a Supplier Manager at UNFI. In fact, he was MY Supplier Manager at UNFI when Yellowbird was a fledgling brand. We were both learning the industry at the same time from completely different angles.
Greg opted out of big distribution years ago to prioritize time with his family and meaningful work over climbing a corporate ladder that ultimately wasn't filling his cup more than draining it.
Tune in for a candid talk about what your distributor partners are optimizing for and some of the things you should look out for.
Follow Greg on LinkedIn for regular deduction tips.