Makin Mighty: The Challenger Sessions
Makin Mighty: The Challenger Sessions explores what it really takes to build and scale challenger food and drink brands. Join Simon Greenwood-Haigh and occasional co-host, Scott, as they speaks to founders, buyers, operators and brand builders about the honest reality of FMCG; no fluff, no jargon, just practical lessons.
Makin Mighty: The Challenger Sessions
Why Most Challenger Brands Don’t Deserve Their Confidence | Simon & Scott
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A lot of early-stage brands feel world-class before they’ve actually proven anything.
In this co-hosted episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh and Scott dig into a pattern we keep seeing: confidence that shows up before competence...and how it quietly kills momentum.
We talk about where overconfidence shows up first (hint: it’s usually not where founders think), why design polish can become a mask for weak fundamentals, and what “earned confidence” actually looks like in challenger brands.
If you’re building a challenger brand in food and drink (or any crowded category), this episode will help you tighten the basics, focus on proof, and stop confusing vibe with traction.
To get in touch with Scott (who is the reason this episode is much better edited than any I do solo) email him at: coneyfilms@gmail.com
If you found this useful, please share it with someone building a food or drink brand who’d get value from it.
You can follow me on LinkedIn, TikTok or Instagram for clips and extra insights: just search for @MakinMighty
And if you’ve got a question you’re wrestling with right now (brand, growth, retail, positioning) email it in. We’re collecting real questions from founders and we’ll use those to shape future episodes.
Thanks for listening. See you next time
makinmighty@gmail.com