I'm João Martins and I've spent 15+ years building commercial partnerships and scaling businesses across sports, entertainment, and education. I've been in the rooms where deals get made or fall apart, seen companies scale from €5M to €50M+, and watched business models succeed or collapse.

This podcast breaks down the commercial strategy behind growth: the partnerships that worked and the ones that didn't. The pricing strategies that seem insane until you see the numbers. The market entry decisions that looked easy from the outside but were battles behind closed doors.

If you're building or scaling a business with proven product-market fit, this is for you.

Want to join me on the podcast or suggest topics? Reach out: https://linktr.ee/joaoinlinks

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