Beyond The Pitch with Joao Martins
Most sports organisations and schools are sitting on commercial value they cannot see. The wrong audience framing. The partnership that was never pitched correctly. The pricing model that should be charging three times more.
Beyond the Pitch breaks that down.
Each episode deconstructs the commercial decisions behind the biggest properties in sports and education. Not the results on the pitch. The strategy behind how they actually make money - the partnerships, the pricing, the positioning that most operators never think to question.
I'm João Martins. I run Fever Pitch, a sports and education agency that builds and operates commercial assets for clubs and international schools in Europe. I'm not analysing this from the outside. I'm operating inside it.
For the people who run these organisations: club MDs, school CEOs, commercial directors, and the investors who back them.
Want to come on the show or suggest a topic? Reach out: https://linktr.ee/joaoinlinks
Beyond The Pitch with Joao Martins
Latest Episodes
Three Years of Optionality for Students: What the Best Schools Understand About Elite Sport
50% of professional football academy players in Europe are released before the age of 16. Not at 18. Not at the end of school. At fifteen, before any meaningful academic qualification, before any alternative pathway exists.Within three w...
The Importance of Being Eton: Why Brand Hierarchy Now Beats a $162M Campus for International Schools
In August 2026, one of Thailand's largest infrastructure groups will close a school they spent $162 million building and reopen it under the name Wycombe Abbey. Same campus. Same location. Higher fees.That decision tells you everything a...
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The IMG Academy: building a $1.25 Billion Sports Education Empire
Most sports academies sell coaching. IMG Academy sells college scholarships.A tennis coach borrowed $1 million to buy a tomato field in Florida. 46 years later, it sold for $1.25 billion. How? By understanding what parents actually h...
Location Arbitrage: Why Your Club's Zip Code is More Valuable Than It´s Striker
This week, we rip up the traditional football business model. For decades, clubs have chased volume, copying giants like Real Madrid while ignoring their most valuable, non-replicable asset: their location.João breaks down ...
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The Scarcity Weapon: How Wimbledon’s Strategy of Refusal Generates $124M in Sponsor Revenue
Most sports properties think more sponsors equals more money. Wimbledon proves the opposite.With just 17 partners, they generate $124 million in sponsorship revenue while comparable tournaments with 50 plus partners make less per deal. T...
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