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Beyond The Pitch Podcast
I'm João Martins and I've spent 15+ years building commercial partnerships and scaling businesses across sports, entertainment, and education. I've been in the rooms where deals get made or fall apart, seen companies scale from €5M to €50M+, and watched business models succeed or collapse.
This podcast breaks down the commercial strategy behind growth: the partnerships that worked and the ones that didn't. The pricing strategies that seem insane until you see the numbers. The market entry decisions that looked easy from the outside but were battles behind closed doors.
If you're building or scaling a business with proven product-market fit, this is for you.
Want to join me on the podcast or suggest topics? Reach out: https://linktr.ee/joaoinlinks
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Beyond The Pitch Podcast
Latest Episodes
The IMG Academy: building a $1.25 Billion Sports Education Empire
Most sports academies sell coaching. IMG Academy sells college scholarships.A tennis coach borrowed $1 million to buy a tomato field in Florida. 46 years later, it sold for $1.25 billion. How? By understanding what parents actually h...
Location Arbitrage: Why Your Club's Zip Code is More Valuable Than It´s Striker
This week, we rip up the traditional football business model. For decades, clubs have chased volume, copying giants like Real Madrid while ignoring their most valuable, non-replicable asset: their location.João breaks down ...
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The Scarcity Weapon: How Wimbledon’s Strategy of Refusal Generates $124M in Sponsor Revenue
Most sports properties think more sponsors equals more money. Wimbledon proves the opposite.With just 17 partners, they generate $124 million in sponsorship revenue while comparable tournaments with 50 plus partners make less per deal. T...
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