.png)
Beyond The Pitch with Joao Martins
Most sports organisations and schools are sitting on commercial value they cannot see. The wrong audience framing. The partnership that was never pitched correctly. The pricing model that should be charging three times more.
Beyond the Pitch breaks that down.
Each episode deconstructs the commercial decisions behind the biggest properties in sports and education. Not the results on the pitch. The strategy behind how they actually make money - the partnerships, the pricing, the positioning that most operators never think to question.
I'm João Martins. I run Fever Pitch, a sports and education agency that builds and operates commercial assets for clubs and international schools in Europe. I'm not analysing this from the outside. I'm operating inside it.
For the people who run these organisations: club MDs, school CEOs, commercial directors, and the investors who back them.
Want to come on the show or suggest a topic? Reach out: https://linktr.ee/joaoinlinks
Beyond The Pitch with Joao Martins
The Scarcity Weapon: How Wimbledon’s Strategy of Refusal Generates $124M in Sponsor Revenue
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Most sports properties think more sponsors equals more money. Wimbledon proves the opposite.
With just 17 partners, they generate $124 million in sponsorship revenue while comparable tournaments with 50 plus partners make less per deal. Their secret? Treating scarcity like a weapon.
In this episode, I break down the Wimbledon commercial playbook: how they turned the all white dress code into a revenue multiplier, why Barclays pays 5.5x more than HSBC did for the same assets, and what happens when you optimize for value instead of volume.
This isn't about tennis. It's about what constraint, discipline, and strategic refusal can do for any business building partnerships.
