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Beyond The Pitch with Joao Martins
Most sports organisations and schools are sitting on commercial value they cannot see. The wrong audience framing. The partnership that was never pitched correctly. The pricing model that should be charging three times more.
Beyond the Pitch breaks that down.
Each episode deconstructs the commercial decisions behind the biggest properties in sports and education. Not the results on the pitch. The strategy behind how they actually make money - the partnerships, the pricing, the positioning that most operators never think to question.
I'm João Martins. I run Fever Pitch, a sports and education agency that builds and operates commercial assets for clubs and international schools in Europe. I'm not analysing this from the outside. I'm operating inside it.
For the people who run these organisations: club MDs, school CEOs, commercial directors, and the investors who back them.
Want to come on the show or suggest a topic? Reach out: https://linktr.ee/joaoinlinks
Beyond The Pitch with Joao Martins
Location Arbitrage: Why Your Club's Zip Code is More Valuable Than It´s Striker
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This week, we rip up the traditional football business model. For decades, clubs have chased volume, copying giants like Real Madrid while ignoring their most valuable, non-replicable asset: their location.
João breaks down the concept of Geographic Arbitrage and explains how clubs like AS Monaco and Atlanta United are generating massive commercial revenue by rejecting volume in favour of value.
We provide a five-step operator framework for any club to audit their location, identify their category advantage, and build a non-traditional sponsor profile to unlock millions in undervalued revenue. The time to ditch the generic strategy and start selling targeted demographic access is now, before Private Equity does it for you.
