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Beyond The Pitch Podcast
I'm João Martins and I've spent 15+ years building commercial partnerships and scaling businesses across sports, entertainment, and education. I've been in the rooms where deals get made or fall apart, seen companies scale from €5M to €50M+, and watched business models succeed or collapse.
This podcast breaks down the commercial strategy behind growth: the partnerships that worked and the ones that didn't. The pricing strategies that seem insane until you see the numbers. The market entry decisions that looked easy from the outside but were battles behind closed doors.
If you're building or scaling a business with proven product-market fit, this is for you.
Want to join me on the podcast or suggest topics? Reach out: https://linktr.ee/joaoinlinks
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Beyond The Pitch Podcast
Location Arbitrage: Why Your Club's Zip Code is More Valuable Than It´s Striker
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
This week, we rip up the traditional football business model. For decades, clubs have chased volume, copying giants like Real Madrid while ignoring their most valuable, non-replicable asset: their location.
João breaks down the concept of Geographic Arbitrage and explains how clubs like AS Monaco and Atlanta United are generating massive commercial revenue by rejecting volume in favour of value.
We provide a five-step operator framework for any club to audit their location, identify their category advantage, and build a non-traditional sponsor profile to unlock millions in undervalued revenue. The time to ditch the generic strategy and start selling targeted demographic access is now, before Private Equity does it for you.
