Partnerships On Purpose
Partnerships on Purpose is for coaches, consultants, and experts who are done growing alone and ready to build a people-powered business.
Hosts Marie and Anne Marie pull back the curtain on how to design intentional, values-led partnerships that create real revenue—not just more coffee chats, cold DMs, or one-off JV swaps.
Each week, you’ll learn how to:
- Build a repeatable partnership system that actually fits your business
- Pitch and follow up without feeling pushy or needy
- Turn aligned relationships into visibility, referrals, and sales
- Protect your energy with smart structure and clear boundaries
- Grow your audience without relying on ads or algorithms
You’ll hear a mix of deep-dive solo episodes, real conversations between Marie and Anne Marie, and stories from leaders using partnerships in creative, non-traditional ways.
If you’re a mid to high 6-figure business owner (or just past 7-figures), values-driven, allergic to bro marketing, and craving aligned visibility that actually converts—this is your room.
Partnerships don’t have to be random. Let’s make them intentional, strategic, and sustainable…on purpose.
Episodes
19 episodes
Leaderboards, Explained: How to Gamify Your Next Partner Launch
Turn your next launch into a competition partners want to win — Marie and Anne-Marie break down how leaderboards really work.Leaderboards are one of the most fun tools in the partnership world — and one of the most effective. In this epi...
The Truth About List Size Nobody Tells You in Partnership Marketing
Bigger isn't always better: why audience quality — not list size — makes referral partnerships work.Everyone wants to know your list size — right up until it becomes the wrong question. In this episode, Marie and Anne-Marie make a case t...
The Relationship Capital Bank: How Trust Fuels Every Partnership
Trust is currency. Marie and Anne-Marie unpack relationship capital — the bank account behind every successful referral partnership.In this episode of Partnerships on Purpose, Marie and Anne-Marie dig into one of the core tenets behind e...
Relationship Capital: The Secret to Reaching Industry Leaders
Learn how Marie and Anne-Marie land top-tier referral partners with intentional outreach, smart AI, and real relationship capital.Every partnership-minded business owner has a wish list — the handful of “big fish” partners who feel just ...
Gratitude Is a Growth Strategy: Rethinking How You Walk Into Every Call
Gratitude, not grit, might be the real driver behind your best partnership deals.In this episode of Partnerships on Purpose, Marie and Anne-Marie step away from tactics for a moment to talk about something that quietly shapes every call,...
The Business Rhythm Nobody Talks About: Why Summer Slowdowns Aren't a Problem
Why fighting your business's natural summer slowdown backfires — and the calendar system Marie and Anne-Marie use instead.Every business has a rhythm, whether you plan for it or not. In this episode, Marie and Anne-Marie talk through the...
Build It Before You Need It: Your Complete Partnership Asset Stack
You don't need more partnerships — you need the right assets in place first. Here's exactly what to build before you launch.Before you pitch a single partner or swap a single email list, there's a foundation you need to build — and most ...
Slow Down to Speed Up: The Decision Matrix That Protects Your Brand from Bad Partnerships
Stop reacting. Start partnering with intention. Marie & Anne-Marie share the exact tools to end spray-and-pray outreach for good.Are you scrambling to find partners every time your numbers dip or an event is on the horizon? In this e...
Not Every Room Is Worth Your Time: Marie & Anne-Marie's Proven Method for Picking the Right Networking Events
Stop saying yes to every invite. Marie & Anne-Marie teach you how to vet networking rooms and protect your most valuable asset: your time.You don't have to attend every networking event you're invited to — and in fact, you probably s...
All Partners Are Affiliates — But Not All Affiliates Are Partners
Affiliates promote you. Partners grow with you. Marie & Anne-Marie break down the difference — and why tracking everything changes the game.Are "affiliate" and "partner" the same thing in your business? Not quite — and in this episod...
Show Up Like You Mean It: The Virtual Presence Blueprint for Partnership Calls
Your camera, energy & setup are speaking before you do — here's how to make sure they're saying the right things.In this episode of Partnerships on Purpose, Marie and Anne-Marie tackle one of the most overlooked aspects of referral m...
The Legal Side of Partnerships Most Entrepreneurs Ignore
Great partnerships are built on trust, but they also need clear expectations and legal protection behind the scenes. In this episode of Partnerships on Purpose, Marie and Anne-Marie sit down with business attorney Valerie D...
Why Your Marketing Presence Makes or Breaks Your Partnerships
Your marketing presence is your partner's first impression of you. Sarah Gemmell explains why it makes or breaks the deal.You vet potential partners. You check their website, scroll their Instagram, read their content. So does everyone w...
How to Exit a Bad Call Gracefully: Setting Boundaries in Partnership Conversations
Still on a call you knew was wrong 5 minutes in? Here's how to exit gracefully — and why it protects your business.Not every partnership call goes the way you planned — even when you've done the vetting. In this episode, Marie shares a r...
The Secret to Long Term Partnerships Most People Miss: The Debrief Call
What if the key to stronger, long-term partnerships isn’t what happens before or during the collaboration but what happens after?In this episode, we reveal our “secret sauce” that we’ve used for years to build lasting, high-performing pa...
How Long Do Partnerships Take? The Real Timeline for Launch Success
How long does it really take to build partnerships that actually convert? In this episode, we break down the real timeline behind effective, relationship-driven partnerships and why rushing the process often leads to missed opportunities.
The Referral Ripple Effect: How Partnerships Drive Pre-Vetted Clients & Growth
What if your next best client didn’t come from cold outreach but from a ripple effect of trusted relationships?In this episode, we dive into the power of referral-based partnerships and how one connection can create a chain reaction of h...
Partnerships on Purpose: What Partnerships Really Mean in Business
Welcome to the very first episode of Partnerships on Purpose! Marie Mack and Anne-Marie Pasquino break down what partnerships actually mean (hint: not corporate deals or sales tactics) and why they’re one of the most powerful ways to g...
From Transactional to Relational: Rethinking Partnerships
In this episode, we explore the true power of partnerships and how to reframe the way you think about them. Too often, businesses confuse partnerships with simple promotions or one-off affiliate swaps. The reality is that the most successful pa...