The TruCoach Podcast From Truvolv
The TruCoach Podcast with Brian Gottlieb is where you’ll find industry-specific, actionable methods to help you build a supercharged home improvement or home services business. From leads to leadership, we exist to help you and your team successfully grow. TruCoach is your single source of truth for organizations looking to scale. Brought to you by Truvolv, you’ll get exclusive access to leaders who have been there and done that - and the wisdom that only comes from experience. No fluff, no noise. Just proven strategies for you and your team to implement. Learn more and have your lightbulb moment at truvolv.com.
Episodes
12 episodes
Reputation Ranks with Greg Cummings
Homeowners searching for a contractor used to start with a Google search and a gut check. Now they ask AI, and AI doesn't scroll ten links comparing options. It picks a company to vouch for and stakes its own credibility on that pick.\n\nGreg C...
Leading with a Scorecard: How Top Sales Managers Drive Results with Guest Joe Downey
Most sales managers coach to net close. Joe Downey thinks that's the wrong number to chase. Joe Downey has spent his career building and fixing frontline sales organizations in home improvement, including running the sales side of Jacuzzi's green...
Win The Day: Better KPIs & Fewer Products with Guest Lakota Tidd
Most home improvement companies scale by adding services. Lakota Tidd scaled by cutting them, and by breaking one monthly revenue number into a target for every single day. That combination is why a company that started with yard chairs in his ...
Inside Baths for the Brave: Serving the Veterans Who Have Served Us with Guest Senja Spelman
Every year, hundreds of veterans across the country live with a bathtub they're afraid to step over, doesn’t meet their needs, or is just too difficult to manage. For some, mobility injuries have turned a routine shower into something they eith...
Legally Speaking: Not Fun, Definitely Necessary. Avoiding Legal Issues with Guest Heather Macklin
Most home improvement operators don't think about their legal exposure until a problem lands on the desk. A customer who wants a free house over a cracked tile. A cold call that turns into a lawsuit. A contract they copied off the internet that...
1.5M Leads Per Year. Learn How He Does It. With Guest Dave Azer
Dave Azer, Vice President of Marketing at Jacuzzi Bath Remodel, generates over 4,000 leads a day for the company's dealer network. Not a month or a week. A day. That comes to 1.5 million leads a year across roughly 40 sources. Leads run anywher...
Why Better Leads Beat More Leads with Guest Scott Berman
Most home improvement operators answer the growth question the same way: get more leads. Scott Berman thinks that's how you go broke. Berman is the founder and CEO of Florida Window and Door, w...
Knock Knock. Who's There? The Canvassing Playbook with Guest Megan Beattie
Megan Beattie grew a West Michigan home improvement company to around $10 million in about four years, building it on door knocking, special events, and a database she mined for everything it had. No inbound leads, no aggregators, no fancy webs...
The One Decision That Changes a Home Improvement Business with Brian Kaskavalciyan
Brian Kaskavalciyan rebuilt his career at 40 after watching five companies crash. That experience became the foundation of everything he runs now: The Wealthy Contractor podcast and its nearly 300 ...
The Secret to Building a Winning Team with Vince & Anthony Nardo
Vince and Anthony Nardo, Truvolv investors and TruCoach mentors, spent forty years building a family home improvement business with their father. Vince ran it as president, Anthony as CFO. They grew it past a thousand employees and multiple sta...
The Home Improvement Website Fix to Win More Leads Before They Even Call
Chris Behan has been in digital marketing since before Google was a thing. He was generating leads online while most people were still figuring out what the internet was. He's generated tens of millions of leads for home improvement companies, ...
Where Home Improvement Businesses Get Stuck (And What to Do About It)
Brian Gottlieb built a home improvement company from $3,000 on a plastic folding table to a $150 million exit. Eric Bohner has spent 27 years inside this industry, across hundreds of businesses, watching owners get stuck at the same walls over ...