AI & Marketing Research with Dr. Eva Wolf
Not another AI news podcast. This is a research radar — a twice-weekly briefing that surfaces peer-reviewed studies on AI and marketing, tells you what the evidence actually says, and helps you decide what's worth a deeper read.
AI & Marketing Research with Dr. Eva Wolf
Latest Episodes
AI Slop Is Killing Your Marketing: The 3C Framework That Fixes It
Most businesses don’t have an AI marketing tool problem.They have an AI process problem.In this episode of AI Marketing Research Radar, Dr. Eva Wolf breaks down why so much AI-generated marketing feels generic, empty, or like “A...
AI Marketing Research: CRM Performance, Agent Loyalty & AI Forecasting
When your AI says it's predicting the future, is it actually forecasting — or just remembering? And what happens to brand loyalty when an AI agent, not a human, is the one making the purchase? Three papers this week examine whether we are actually...
AI Pricing Algorithms, LLM Bias & Ad Retrieval: 3 Research Signals
When your AI pricing tool receives more market data, does it actually compete harder — or does it quietly learn to charge more? And if the AI writing your content was trained to please the average user, who is that person, and is your audience act...
AI Marketing Research: Generative AI, Ethics & Cooperative Branding
Are your marketing workflows actually keeping up with generative AI — or are you using powerful tools without the governance to back them up? This episode examines three recent research papers that each point to the same uncomfortable gap: most or...
AI Ad Generation, Tourism Marketing & Retail AI: 3 Research Signals
The AI tools your team is racing to adopt — have they ever been tested on a real customer? This week's radar covers three genuinely interesting papers across AI creative production, sustainable tourism marketing, and retail analytics. The ideas ar...