AI & Marketing Research with Dr. Eva Wolf
Evidence-led briefings that translate peer-reviewed studies and important preprints on artificial intelligence, generative AI, marketing, advertising, consumer behavior, and business strategy into practical insight. Dr. Eva Wolf explains what the evidence actually says, what deserves a deeper read, and what marketers, consultants, educators, and business leaders can do next.
AI & Marketing Research with Dr. Eva Wolf
Latest Episodes
AI Ads Inside AI Answers, Self-Evolving Ad Systems & Health AI
What if the ad slot you're bidding on today becomes irrelevant — not because clicks drop, but because AI generates the answer before users ever see a search result? And what if your customers are already using ChatGPT to research your product befo...
AI Marketing Research: Gen Z Trust, Ad Forecasting & LLM Ads
Are brands that openly explain how their AI works actually winning more trust from Gen Z consumers? Can your forecasting tools simulate what happens if you change your ad budget — or just tell you what already happened? And what might it look like...
AI Workflow Gaps, Brand Equity & Content AI: 3 Research Signals
If your AI tool can quote a key finding from a document word-for-word, does that mean it actually used that fact when making a recommendation? This week's radar brief surfaces three recent papers that all point to the same uncomfortable pattern: t...
AI Marketing Research: Agency Survival, Churn AI & Disclosure
When AI can write your ads, predict who's about to leave, and draft your strategy decks — what are humans still for, and when does it matter that you say so? This week's research batch lands on a single uncomfortable truth: the closer AI gets to j...
AI Marketing Research: Gen Z Trust, Emotional AI & Chatbot Ads
When does AI personalisation stop being helpful and start feeling like surveillance? And if AI chatbots are about to run native ads, will anyone even know they're being sold to? Those are the questions running through today's radar. In this Resea...