AI & Marketing Research with Dr. Eva Wolf
Not another AI news podcast. This is a research radar — a twice-weekly briefing that surfaces peer-reviewed studies on AI and marketing, tells you what the evidence actually says, and helps you decide what's worth a deeper read.
AI & Marketing Research with Dr. Eva Wolf
Latest Episodes
AI Marketing Tasks, LLM Ads & Brand Visibility: 3 Research Signals
AI promises to make every marketing task faster and smarter. But does it? Three recent research papers suggest the answer depends heavily on the task, the person using the tool, and whether someone is quietly steering the AI answers your customers...
AI Chatbot Trust, Cold-Start Ads & AI Disclosure: 3 Research Signals
Is everything we assume about chatbot design — the personalization, the warm tone, the friendly AI — actually doing what we think it's doing? This week, three studies landed on the radar that challenge assumptions baked into nearly every conversat...
AI Brand Visibility, SMB Content Playbooks & AI Music in Ads
When AI becomes the first stop for brand discovery, does it surface what makes your brand genuinely different — or does it quietly reduce every brand to a price-and-quality comparison? That question threads through all three papers in this episode...
AI Marketing Research: Consumer Trust, AI Bias & Ad Influence
Consumer attitudes toward generative AI have shifted dramatically since 2020 — and the direction is not what most marketing teams are planning for. Meanwhile, advertising embedded inside AI chatbots can already shift product recommendations in mea...
AI Marketing Tools, Consumer Behaviour & Lead Gen: Research Brief
How much of what we believe about AI marketing tools is backed by real evidence — and how much is practitioner intuition dressed up as data? This week's radar brief examines two 2026 studies that both ask whether AI marketing tools actually delive...