AI & Marketing Research with Dr. Eva Wolf
Not another AI news podcast. This is a research radar — a twice-weekly briefing that surfaces peer-reviewed studies on AI and marketing, tells you what the evidence actually says, and helps you decide what's worth a deeper read.
Episodes
22 episodes
AI Marketing Tasks, LLM Ads & Brand Visibility: 3 Research Signals
AI promises to make every marketing task faster and smarter. But does it? Three recent research papers suggest the answer depends heavily on the task, the person using the tool, and whether someone is quietly steering the AI answers your customers...
AI Chatbot Trust, Cold-Start Ads & AI Disclosure: 3 Research Signals
Is everything we assume about chatbot design — the personalization, the warm tone, the friendly AI — actually doing what we think it's doing? This week, three studies landed on the radar that challenge assumptions baked into nearly every conversat...
AI Brand Visibility, SMB Content Playbooks & AI Music in Ads
When AI becomes the first stop for brand discovery, does it surface what makes your brand genuinely different — or does it quietly reduce every brand to a price-and-quality comparison? That question threads through all three papers in this episode...
AI Marketing Research: Consumer Trust, AI Bias & Ad Influence
Consumer attitudes toward generative AI have shifted dramatically since 2020 — and the direction is not what most marketing teams are planning for. Meanwhile, advertising embedded inside AI chatbots can already shift product recommendations in mea...
AI Marketing Tools, Consumer Behaviour & Lead Gen: Research Brief
How much of what we believe about AI marketing tools is backed by real evidence — and how much is practitioner intuition dressed up as data? This week's radar brief examines two 2026 studies that both ask whether AI marketing tools actually delive...
AI Marketing & Cashless Payments: Consumer Trust Research
If your AI personalization is doing its job but your checkout is broken, are you actually converting anyone? That's the question at the centre of this week's radar brief — and it's one that gets surprisingly little research attention. In this Res...
AI Marketing Ethics, Data Privacy & Industry 5.0: Research Brief
If you can't explain to your customer what data you're collecting — or why — are you actually ready to be running AI marketing at all? That's the uncomfortable question sitting at the centre of this week's radar. Two 2026 book chapters surfaced fr...
AI Marketing Research: Data Gaps, Trust Risks & Personalization
You have the data. The CRM is full. The analytics dashboards are humming. So why aren't your marketing results improving? That's the tension running through this episode. Three recent papers all circle the same uncomfortable question: when does AI...
AI Marketing Research: Virtual Influencers, Personalization & SME Tools
# Research Radar Brief — AI and Marketing **Date:** 2026-05-26 **Episode type:** Research Radar Brief **Episode ID:** radar-2026-05-26 **Papers screened:** 120 **Papers selected:** 3 **Theme:** AI and marketing > This is a first-pass research br...
AI Chat Logs, Privacy & Dependency: 2 Research Signals
What if the AI chat data your users generate is far less anonymous than you think — and what if the engagement features driving your AI product metrics are quietly creating dependency in the people who need help most? In this Research Radar Brief...
AI Marketing Performance Research: What Actually Creates the Edge?
If every marketing team is buying the same AI platforms, the same targeting features, and the same dashboards — what actually creates a lasting edge? That's the question both papers this week are circling. And the answer is more inconvenient than ...
AI Marketing in Emerging Markets: What the Research Shows
Is AI marketing only for companies with deep pockets and advanced data infrastructure? This week, one paper went looking for answers outside the usual tech-forward markets — examining AI tool adoption inside Azerbaijan's clothing, textile, and foo...
AI in Arts Marketing: One Framework Paper, Three Big Claims
# Research Radar Brief — AI & Marketing | Episode radar-2026-05-21 **Date:** 2026-05-21 **Episode type:** Research Radar Brief **Papers screened:** 75 **Papers selected:** 1 **Theme:** AI and marketing > This is a first-pass research briefing, n...
AI Ads, Trust & When Simple Beats AI: 2 Research Signals
Is the AI tool you're paying for actually better than a free method from 2004? And how deeply is commercial influence already woven into the AI answers your audience reads every day? Those are the two threads running through this Research Radar Br...
AI Marketing Research: Consumer Trust, Bias & Chatbots
If AI is writing your ads, optimizing your layouts, and running your chatbots — how much of that is actually working the way you think it is? That's the thread running through this week's papers. Five studies poke at the same uncomfortable nerve: ...
AI Marketing Research: Ai And Marketing — 5 Papers
AI is shaping both sides of marketing: how campaigns are created and how consumers discover, trust, and choose brands. In this Research Radar Brief, Dr. Eva Wolf reviews 5 recent AI marketing research papers covering AI and marketing. Papers cov...
AI & Marketing Research Radar — 2026-05-14
# Research Radar Brief — Episode radar-2026-05-14 **Date:** 14 May 2026 **Episode type:** Research Radar Brief **Papers screened:** 105 **Papers selected:** 5 **Theme:** AI and Marketing > This is a first-pass research briefing, not a final acad...
AI & Marketing Research Radar — 2026-05-12
# Research Radar Brief — Episode radar-2026-05-12 **Date:** 2026-05-12 **Episode type:** Research Radar Brief **Papers screened:** 120 **Papers selected:** 5 **Theme:** AI and Marketing > This is a first-pass research briefing, not a final acade...
AI & Marketing Research Radar — 2026-05-12
# Research Radar Brief — Episode radar-2026-05-12 **Date:** 2026-05-12 **Episode type:** Research Radar Brief **Papers screened:** 105 **Papers selected:** 5 **Theme:** AI and marketing > This is a first-pass research briefing, not a final acade...
AI & Marketing Research Radar — 2026-05-12
# Research Radar Brief — AI & Marketing (Episode radar-2026-05-12) **Date:** 2026-05-12 **Episode type:** Research Radar Brief **Papers screened:** 140 **Papers selected:** 7 **Theme:** AI and marketing > This is a first-pass research briefing, ...