AI & Marketing Research with Dr. Eva Wolf
Evidence-led briefings that translate peer-reviewed studies and important preprints on artificial intelligence, generative AI, marketing, advertising, consumer behavior, and business strategy into practical insight. Dr. Eva Wolf explains what the evidence actually says, what deserves a deeper read, and what marketers, consultants, educators, and business leaders can do next.
Episodes
64 episodes
AI Ads Inside AI Answers, Self-Evolving Ad Systems & Health AI
What if the ad slot you're bidding on today becomes irrelevant — not because clicks drop, but because AI generates the answer before users ever see a search result? And what if your customers are already using ChatGPT to research your product befo...
AI Marketing Research: Gen Z Trust, Ad Forecasting & LLM Ads
Are brands that openly explain how their AI works actually winning more trust from Gen Z consumers? Can your forecasting tools simulate what happens if you change your ad budget — or just tell you what already happened? And what might it look like...
AI Workflow Gaps, Brand Equity & Content AI: 3 Research Signals
If your AI tool can quote a key finding from a document word-for-word, does that mean it actually used that fact when making a recommendation? This week's radar brief surfaces three recent papers that all point to the same uncomfortable pattern: t...
AI Marketing Research: Agency Survival, Churn AI & Disclosure
When AI can write your ads, predict who's about to leave, and draft your strategy decks — what are humans still for, and when does it matter that you say so? This week's research batch lands on a single uncomfortable truth: the closer AI gets to j...
AI Marketing Research: Gen Z Trust, Emotional AI & Chatbot Ads
When does AI personalisation stop being helpful and start feeling like surveillance? And if AI chatbots are about to run native ads, will anyone even know they're being sold to? Those are the questions running through today's radar. In this Resea...
AI Marketing Research: Content Automation, GenAI Gaps & Consumer Engagement
Most marketing teams are already using AI every day — but are they using it to get better, or just to go faster? This week's research radar surfaces a pattern across three papers: AI genuinely levels the playing field for content volume and SEO, b...
AI Customers, Chatbot Ads & Personalization Trust: 3 Research Signals
What if the customer your marketing was built to reach isn't always a human anymore? Three recent papers converge on an uncomfortable idea: AI agents are already shopping, ad-tech is learning to reach them inside chatbot answers, and human trust i...
AI Agents as Buyers, LLM Ad Auctions & Native Ads in Chatbots
Your next customer might not be a person. It might be an AI agent — one that searches, compares, and completes purchases without asking a human. And while that shift is underway, researchers are already building the ad infrastructure for the AI ch...
AI Bidding, Consumer Trust & GenAI Strategy: 3 Research Signals
Your AI marketing tools are already making decisions — bidding on ads, recommending products, drafting strategy. This week's research keeps arriving at the same uncomfortable finding: pure automation creates measurable risk, while structured human...
GEO, AI Customers & LLM Ads: 3 Marketing Research Papers
If AI search engines are replacing Google as the place where customers discover, compare, and buy — and those same engines can now insert ads into their own answers — who exactly are you marketing to: the human, or the algorithm acting on their be...
GEO & AI Search Visibility: What the Research Actually Shows
AI search engines like Perplexity, Gemini, and ChatGPT are replacing traditional link lists with synthesized answers that cite some sources and ignore everyone else. The question for marketers: do you know what it actually takes to get cited — and...
AI Slop Is Killing Your Marketing: The 3C Framework That Fixes It
Most businesses don’t have an AI marketing tool problem.They have an AI process problem.In this episode of AI Marketing Research Radar, Dr. Eva Wolf breaks down why so much AI-generated marketing feels generic, empty, or like “A...
AI Marketing Research: CRM Performance, Agent Loyalty & AI Forecasting
When your AI says it's predicting the future, is it actually forecasting — or just remembering? And what happens to brand loyalty when an AI agent, not a human, is the one making the purchase? Three papers this week examine whether we are actually...
AI Pricing Algorithms, LLM Bias & Ad Retrieval: 3 Research Signals
When your AI pricing tool receives more market data, does it actually compete harder — or does it quietly learn to charge more? And if the AI writing your content was trained to please the average user, who is that person, and is your audience act...
AI Marketing Research: Generative AI, Ethics & Cooperative Branding
Are your marketing workflows actually keeping up with generative AI — or are you using powerful tools without the governance to back them up? This episode examines three recent research papers that each point to the same uncomfortable gap: most or...
AI Ad Generation, Tourism Marketing & Retail AI: 3 Research Signals
The AI tools your team is racing to adopt — have they ever been tested on a real customer? This week's radar covers three genuinely interesting papers across AI creative production, sustainable tourism marketing, and retail analytics. The ideas ar...
AI Marketing Research: Banking Loyalty, AI Training & LLM Ethics
AI tools are being deployed across banking, education, and marketing workflows — but the research suggests the gap between a promising feature and a real business outcome is wider than most teams assume. In digital banking, AI features only conver...
AI Marketing Research: Generative Recommendations, AI Frameworks & Adoption
AI recommendation systems can now generate personalized ads, hold real shopping conversations, and show customers what a product looks like on them. So why are most marketing teams still running the same algorithm they had three years ago — and wh...
AI Marketing Research: Brand Trust, AI Advice Bias & CRM ROI
When AI writes your content, runs your CRM, and briefs your customers before they ever reach a human expert — are you building a smarter brand, or quietly eroding the trust that makes it work? That is the question connecting today's three papers, ...
AI Marketing Research: Gen Z Trust, Trend Detection & Creative Deskilling
When AI handles more of the creative work, who actually benefits — the brand, the consumer, or neither? Three recent peer-reviewed papers point to the same pattern: AI in marketing moves fast, but the failure modes are subtle. They show up in trus...
AI Marketing Research: Brand Trust, AI Fatigue & Adoption Barriers
Your brand might be producing AI content at scale — but are consumers quietly losing trust in it? And for businesses betting on AI to lift marketing numbers, what's actually standing between them and results? In this Research Radar Brief, Dr. Eva...
AI Marketing Research: Generative AI, Small Business & Chatbot Trust
Access to AI tools isn't the same as knowing how to use them — and assuming your AI chatbot's output is safe to ship may be a risk your brand isn't tracking. This episode examines what the research actually says about generative AI adoption in sma...
AI Visuals, Engagement & Marketing Agent Loop: Research Brief
AI tools are cheap enough now that even a shoestring team can produce polished visuals — but does that actually close the competitive gap, or does it just mean everyone looks polished while the power imbalance stays exactly the same? And when AI a...
AI Ad Speed, Brand Trust & Green Influencer Risk: 3 Research Signals
When AI runs your ads, writes your content, and picks your influencers — are you gaining an edge, or quietly building a trust problem you haven't spotted yet? This episode looks at both sides of that question at once, drawing on three recent AI an...
AI Ads, Persona Research & Consumer Trust: 3 Marketing Papers
What if two of the biggest bets your team is making right now — building detailed customer personas for AI research and trusting AI to write your ads — are both quietly working against you? This episode looks at what the latest research actually s...