AI & Marketing Research with Dr. Eva Wolf
Not another AI news podcast. This is a research radar — a twice-weekly briefing that surfaces peer-reviewed studies on AI and marketing, tells you what the evidence actually says, and helps you decide what's worth a deeper read.
Episodes
53 episodes
AI Slop Is Killing Your Marketing: The 3C Framework That Fixes It
Most businesses don’t have an AI marketing tool problem.They have an AI process problem.In this episode of AI Marketing Research Radar, Dr. Eva Wolf breaks down why so much AI-generated marketing feels generic, empty, or like “A...
AI Marketing Research: CRM Performance, Agent Loyalty & AI Forecasting
When your AI says it's predicting the future, is it actually forecasting — or just remembering? And what happens to brand loyalty when an AI agent, not a human, is the one making the purchase? Three papers this week examine whether we are actually...
AI Pricing Algorithms, LLM Bias & Ad Retrieval: 3 Research Signals
When your AI pricing tool receives more market data, does it actually compete harder — or does it quietly learn to charge more? And if the AI writing your content was trained to please the average user, who is that person, and is your audience act...
AI Marketing Research: Generative AI, Ethics & Cooperative Branding
Are your marketing workflows actually keeping up with generative AI — or are you using powerful tools without the governance to back them up? This episode examines three recent research papers that each point to the same uncomfortable gap: most or...
AI Ad Generation, Tourism Marketing & Retail AI: 3 Research Signals
The AI tools your team is racing to adopt — have they ever been tested on a real customer? This week's radar covers three genuinely interesting papers across AI creative production, sustainable tourism marketing, and retail analytics. The ideas ar...
AI Marketing Research: Banking Loyalty, AI Training & LLM Ethics
AI tools are being deployed across banking, education, and marketing workflows — but the research suggests the gap between a promising feature and a real business outcome is wider than most teams assume. In digital banking, AI features only conver...
AI Marketing Research: Generative Recommendations, AI Frameworks & Adoption
AI recommendation systems can now generate personalized ads, hold real shopping conversations, and show customers what a product looks like on them. So why are most marketing teams still running the same algorithm they had three years ago — and wh...
AI Marketing Research: Brand Trust, AI Advice Bias & CRM ROI
When AI writes your content, runs your CRM, and briefs your customers before they ever reach a human expert — are you building a smarter brand, or quietly eroding the trust that makes it work? That is the question connecting today's three papers, ...
AI Marketing Research: Gen Z Trust, Trend Detection & Creative Deskilling
When AI handles more of the creative work, who actually benefits — the brand, the consumer, or neither? Three recent peer-reviewed papers point to the same pattern: AI in marketing moves fast, but the failure modes are subtle. They show up in trus...
AI Marketing Research: Brand Trust, AI Fatigue & Adoption Barriers
Your brand might be producing AI content at scale — but are consumers quietly losing trust in it? And for businesses betting on AI to lift marketing numbers, what's actually standing between them and results? In this Research Radar Brief, Dr. Eva...
AI Marketing Research: Generative AI, Small Business & Chatbot Trust
Access to AI tools isn't the same as knowing how to use them — and assuming your AI chatbot's output is safe to ship may be a risk your brand isn't tracking. This episode examines what the research actually says about generative AI adoption in sma...
AI Visuals, Engagement & Marketing Agent Loop: Research Brief
AI tools are cheap enough now that even a shoestring team can produce polished visuals — but does that actually close the competitive gap, or does it just mean everyone looks polished while the power imbalance stays exactly the same? And when AI a...
AI Ad Speed, Brand Trust & Green Influencer Risk: 3 Research Signals
When AI runs your ads, writes your content, and picks your influencers — are you gaining an edge, or quietly building a trust problem you haven't spotted yet? This episode looks at both sides of that question at once, drawing on three recent AI an...
AI Ads, Persona Research & Consumer Trust: 3 Marketing Papers
What if two of the biggest bets your team is making right now — building detailed customer personas for AI research and trusting AI to write your ads — are both quietly working against you? This episode looks at what the latest research actually s...
AI-Generated Ads, Consumer Trust & Privacy: 3 Research Signals
When your AI writes the ad, the email, or the product page — does it matter whether customers know it's AI, or does what they feel about it matter more? This radar brief follows the trust trail: from authenticity signals to privacy gates to the u...
AI Creativity Benchmarks, Chatbot Personas & Agent Competition
Are you choosing AI tools on instinct, setting your chatbot to maximum-friendly, and hoping your AI agents figure out the rest? Three new preprints suggest those defaults are leaving real performance on the table — and that small, specific changes...
Personalized AI, Creative Work & Knowledge Protocols: Research Brief
Most marketing teams are running AI on generic settings — and the latest research suggests that may be the core problem. A new experiment finds that giving an AI tool a profile of the person it's working with produced measurably more creative and ...
AI Personalization & Creative Campaigns: What the Research Shows
Does it matter whether your AI tool knows anything about you before you start a campaign? A new experimental study suggests it does — and the reason why changes how you should think about every AI-assisted creative session you run. In this Resear...
AI Marketing Research: Location Leakage, AI Workflows & Content Attribution
Your AI personalization stack may be inserting geographic references into content where location is completely irrelevant — and new research puts concrete numbers on how often that happens. Meanwhile, two other papers raise questions about who own...
AI Social Media, Creative Risks & Global Competitiveness: 3 Papers
Can AI write convincing social media posts, profile your audience, and brainstorm your next campaign — and is your team getting sharper as a result, or quietly more generic? This episode of AI & Marketing Research Radar digs into the research behi...
AI Content Adaptation: Real-Time GANs, RL & Marketing Claims
If an AI system claims it can boost your click-through rate by 25%, your conversions by 20%, and cut your bounce rate by 30% — all without human intervention — how do you know whether to run toward it or run away from it? In this Research Radar B...
AI Chatbot Persuasion, Data Silos & AI Labor Markets: 3 Research Signals
What if your AI chatbot is already persuasive enough — and the real problem is that nobody's opening it? What if your churn model is missing the most predictive signals you already own? And what if AI-powered freelance services are heading toward ...
AI Marketing Research: Banking Signals, GenAI CRM & Digital Commerce
What if the two strongest predictors of banking customer engagement — call duration and account balance — are already sitting in your CRM right now? This week's radar papers circle a single uncomfortable truth: AI's predictive power is real, but t...
AI Marketing Research: B2B GenAI, Hospitality AI & LLM Safety
Your B2B team is using AI to write copy. Your hotel client's chatbot is labelled "safety-aligned." And new research suggests both of those things might be giving you a false sense of progress. In this Research Radar Brief, Dr. Eva Wolf reviews 3 ...
AI Marketing Research: Brand Voice, API Trust & Arab AI Attitudes
Your AI vendor might be delivering a cheaper model than the one on your invoice. Your brand copy might be drifting off-voice without anyone noticing. And if you're launching in Arab markets, your audience is holding genuine enthusiasm and real fea...