Elevator Talks
Elevator is the home for modern e-commerce. We build brands, back creators, and bring founders together through capital, free education, and community.
Episodes
10 episodes
How to Avoid Digital Burnout in 2026
Most founders burn out chasing more. Alex Ikonn did the opposite.He built Luxy Hair into one of the first ecommerce brands built almost entirely on YouTube: 500M+ views, 3M subscribers, millions in annual cash flow, two employees.
How Alvaro Gellings Built an 8-Figure Brand in Public
Alvaro Gellings co-founded Day One with Arda Saatci, Germany's largest creator, 2.5 years ago. They launched with the Cyborg Season campaign: Arda ran 3,000 km from Berlin to New York, generated over 1 billion organic views, and hit seven-figur...
How Jolie's Co-Founder Built $50M Betting Against Meta
Ryan Babenzien sold Greats, the first D2C footwear brand, to Steve Madden. Then he built Jolie into the #1 filtering shower brand in the world. $50M in revenue, profitable for 15 of 17 quarters, with Meta at just 25% of the total marketing budg...
How Nick Shackelford Picks Products After $200M on Meta Ads
Nick Shackelford has spent over $200M on Meta ads and runs paid for 7 DTC brands that all share one thing: a subscription engine underneath them. His agency, Structured, spends north of $15M a month. He flew to Hong Kong and sat down with us to...
Bob Verlaat's Guide to Building a Brand
Most e-commerce brands are boring. They copy each other, lead with product specs, and wonder why nothing sticks. Bob Verlaat, co-founder of Hears and Dore & Rose (OOAK Brands), has spent two years doing the opposite, building brands that pe...
Sam Posthuma's Guide to Growing a Brand from Zero
HiStrips launched in summer 2024 with one product and no creator budget. Eighteen months later, their affiliate channel is bigger than paid media. 1,500+ creators. $0 upfront spend. One person whose only job is managing the army.Sam Post...
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Vince Nijhof's $100M+ Ecom Playbook
Vince Nijhof co-founded OOAK Brands. In this episode he sits down with Monish at Elevator Talks and breaks down every system behind it.If you sell online - whether you're just starting out or already scaling - this is the most practical...
Notorious Foodie's 6-Stream Revenue Playbook Behind 20M+ Followers
📘 Full playbook from this episode (free): https://links.elevatorgoods.com/episodes/notorious-foodie Every framework Notorious broke down - the 6 revenue streams, the creator-to-brand launch sequence, the content flywheel behind Not...
Danny Yeung's $0 to $120M ARR Playbook (IM8)
Danny Yeung turned a dinner with David Beckham into the fastest-growing supplement brand on record. In 12 months. We break down exactly how - the product, the partnerships, the unit economics, and what most DTC brands get completely wrong.<...
Roman Khan's Frameworks Behind $200M/Year in E-commerce
Roman Khan runs $200M+/year in ecommerce across multiple brands.In 2018, he nearly went bankrupt. That moment changed everything. In this conversation, he shares:→ The supplier framework that protects your cash flow→ Why world-c...