In today’s FittBite, I’ll share insights on how to find your target audience, develop your product line, and build a strong brand identity that resonates with your customers. I’ll also walk you through key marketing strategies that will set you...

In today’s FittBite, we’re exploring how sports brands use smart tactics to encourage you to spend more. It’s all about strategies like upselling, bundling, and scarcity.I’ll explain how limited-time promotions, free shipping thresholds,...

In today’s FittBite, I share the 10 key rules that top brands like ASRV, Alphalete, and Gymshark use to stay ahead. These brands focus on creating functional products with moisture-wicking fabrics and prioritize comfort through seam...

In today's FittBite, I’ll walk you through the three critical phases of building a successful fashion brand: Beginner, Growth, and Maturity, sharing lessons from brands like Alphalete and Gymshark to help you manage your brand through each stag...

In today’s FittBite, discover when it’s wise to follow a trend and when it’s best to stay true to your brand’s identity as we provide key insights from examples like Nike’s Flyknit and Reebok’s ZigTech, illustrating the impact of these choices ...