The FittDesign Podcast
Concise and comprehensive snippets of the FittDesign, fashion design, product sourcing and e-commerce growth content that you love.
The FittDesign Podcast
Latest Episodes
FittBite Episode 288: Got the Same Hoodie Quoted by 3 Factories. The Real Cost Surprised Me
In today's FittBite, we look at what really affects the cost of a hoodie when different factories quote the same design. This FittBite explains how GSM, fabric type, fit, construction method, logo application, trims, production supp...
FittBite Episode 287: Satisfy Built a Multi-Million Dollar Running Brand Without Going Viral
In today's FittBite, we explain how Satisfy built a niche running brand without relying on viral moments, broad positioning, or mass-market appeal. This FittBite looks at how the brand grew by targeting a specific runner, making per...
FittBite Episode 286: 5 Activewear Brands That Changed Everything
In today's FittBite, we look at five activewear brands that changed how customers buy, wear, and understand sportswear. This FittBite covers the lessons behind Champion, Nike, Lululemon, Gymshark, and On, focusing on product utility...
FittBite Episode 285: The Copycat Tax New Activewear Brands Pay
In today's FittBite, we explore the hidden cost of copying successful activewear brands too closely. This FittBite shows how familiar visuals, neutral palettes, similar product ranges, and borrowed styling can push new brands into d...
FittBite Episode 284: The 3 Buyer Types Every Activewear Brand Should Understand
In today's FittBite, we explain the three buyer types every activewear brand should understand: performance, lifestyle, and confidence. This FittBite shows how each buyer evaluates product, content, website messaging, and fit inform...