In today’s Fittbite, I explain why so many people end up buying black leggings even when they plan to try something different. We’ll discuss how black reduces decision fatigue, why it makes logos stand out more clearly, and how it b...

In today’s Fittbite, I compare $15, $50, and $150 leggings to show exactly how they differ in fabric, construction, and fit. From gusset shape to fabric weight and seam type, you’ll see what makes premium leggings feel different—and how to borr...

In today’s Fittbite I explain why discounts feel like quick wins but create long-term damage. We’ll cover how they devalue your brand, train customers to wait, and kill profitability. I’ll also share alternatives like product bundli...

In today's FittBite, I break down exactly how Vuori built its premium perception through proprietary fabrics, refined construction methods, and a brand experience that feels deliberate at every step. From fabric innovation to retail execution, ...

In today's FittBite, I’m sharing the 6 activewear mistakes that every designer should avoid. I’ll show you how to fix issues like leggings that don’t stay up, fabrics that fade after washing, and seams that cause discomfort. These fixes will ma...