In today’s FittBite, we break down what customers really think when they first see your brand—from that first scroll on social media to the moment they try on your product. Learn how perception shapes value, and how to control the experience fr...

In today’s FittBite, you’ll learn how to ask the right questions—about MOQs, timelines, sampling, quality control, and more. These 10 prompts are designed to help you earn trust, avoid surprises, and lead the conversation with clari...

In today’s FittBite, we look at what makes a product impossible to ignore. We explore how exclusivity, storytelling, and timing can transform simple items into collectible experiences.Tune in to learn how to create demand through design,...

In today’s FittBite, I’m showing you how minor brand mistakes create major customer drop-off, and what you can do to close the gap between first impression and long term trust.Tune in to strengthen your brand’s post-sale exper...

In today’s FittBite, we explore how logos silently shape the perception of your brand. We cover sizing rules, placement logic, and color psychology to help you build recognition and trust through better design.Tune in to learn how to des...

In today’s Fittbitte, I walk you through the playbook brands like Nike, Vuori, and YoungLA are using to win without relying on fabric innovation alone. You’ll learn how to build experiences that stick, reduce reliance on paid ads, and create a ...

In today’s FittBite, I explain why even profitable brands run out of cash and how poor planning around production, deposits, and reorders creates invisible risk. We’ll cover the exact systems top brands use to manage their money and timing with...

In today’s Fittbite, I reveal why so many new sportswear brands don’t make it past year one.Lack of a clear USP, bad financial planning, overproduction, and no customer retention plan are just some of the silent killers I unpack. Alongsi...

In today’s Fittbite, I explain why so many people end up buying black leggings even when they plan to try something different. We’ll discuss how black reduces decision fatigue, why it makes logos stand out more clearly, and how it b...

In today’s Fittbite, I compare $15, $50, and $150 leggings to show exactly how they differ in fabric, construction, and fit. From gusset shape to fabric weight and seam type, you’ll see what makes premium leggings feel different—and how to borr...

In today’s Fittbite I explain why discounts feel like quick wins but create long-term damage. We’ll cover how they devalue your brand, train customers to wait, and kill profitability. I’ll also share alternatives like product bundli...

In today's FittBite, I break down exactly how Vuori built its premium perception through proprietary fabrics, refined construction methods, and a brand experience that feels deliberate at every step. From fabric innovation to retail execution, ...

In today's FittBite, I’m sharing the 6 activewear mistakes that every designer should avoid. I’ll show you how to fix issues like leggings that don’t stay up, fabrics that fade after washing, and seams that cause discomfort. These fixes will ma...

In today's FittBite, we break down how small adjustments can fix big fit problems in activewear. Whether it's improving the rise of your leggings, adjusting sleeve angles for a better fit, or reinforcing waistbands for a smoother look, these 6 ...

In today’s FittBite, we break down the psychology of color in activewear, why core tones like black and navy drive year-round sales, and how seasonal and specialty colors can boost short-term revenue. You’ll get a clear framework to structure y...

In today’s FittBite, I’m breaking down how Gymshark’s 2025 Onyx relaunch sold out in minutes, and what made it so effective. We’ll cover five smart tactics you can use right now to build demand, trigger FOMO, and elevate your next launch.

In today's FittBite, I'm sharing the ultimate framework to perfectly forecast your activewear inventory. I'll walk you through practical strategies like lifecycle mapping, test-and-replenish methods, and a simple formula to determin...

In today's FittBite, you'll learn exactly how to significantly reduce activewear returns by addressing technical issues around sizing, product representation, fabric quality, construction errors, and shipping. I’m sharing actionable...

In today's FittBite, I'm giving you the inside look at how Vuori gets their leggings fit just right—every single time. You'll discover clear solutions to common leggings issues including fabric transparency, poor stretch recovery, and waistband...

In today's FittBite, you'll learn why most sportswear brands struggle when expanding into new markets—and how you can avoid this critical mistake. I'll clearly break down the exact criteria needed to evaluate new product categories,...

In today's FittBite, you'll discover exactly what activewear labels and tags you legally must have, where to place them, and which materials provide the best comfort and performance. I'll simplify compliance guidelines from the US, ...

In today's FittBite, I'm breaking down the key to quality activewear: GSM (grams per square meter). You'll discover exactly what GSM means, why it directly affects your product's feel and durability, and specific GSM ranges recommen...

In today's FittBite, I'm giving you a transparent breakdown of sourcing activewear from Alibaba. In today's FittBite, I'm giving you a transparent breakdown of sourcing activewear from Alibaba. You'll discover the realities of communication bar...

In today's FittBite, you'll learn 5 powerful yet overlooked strategies to immediately boost your activewear sales. Discover proven tactics like gateway products, risk reversal guarantees, personalized follow-ups, targeted USPs in your ads, and ...

In today’s FittBite, I break down the exact methods I use to validate activewear products before they go into production. You’ll learn how to test demand using mockups, social ads, marketplace trends, and low-risk micro drops so you...