In today's FittBite, I'm breaking down the key to quality activewear: GSM (grams per square meter). You'll discover exactly what GSM means, why it directly affects your product's feel and durability, and specific GSM ranges recommen...

In today's FittBite, I'm giving you a transparent breakdown of sourcing activewear from Alibaba. In today's FittBite, I'm giving you a transparent breakdown of sourcing activewear from Alibaba. You'll discover the realities of communication bar...

In today's FittBite, you'll learn 5 powerful yet overlooked strategies to immediately boost your activewear sales. Discover proven tactics like gateway products, risk reversal guarantees, personalized follow-ups, targeted USPs in your ads, and ...

In today’s FittBite, I break down the exact methods I use to validate activewear products before they go into production. You’ll learn how to test demand using mockups, social ads, marketplace trends, and low-risk micro drops so you...

In today’s FittBite, I’ll walk you through 5 silent profit killers that are holding your activewear brand back, from mispriced SKUs to hidden fees buried in your product cost.You’ll learn how to calculate true product cost, price your pr...

In today's FittBite, I reveal the biggest activewear manufacturing scams targeting entrepreneurs. You'll uncover how factories use deceptive fabric substitutions, fake certifications, and hidden fees to exploit unsuspecting brands. ...

In today's FittBite, I'm revealing high-potential activewear niches that most brands overlook. Explore profitable markets like maternity activewear, adaptive clothing, modest performance gear, and eco-friendly apparel, each with low...

In today's FittBite, I'm breaking down exactly how brands like Gymshark, Nike, and Lululemon leverage pricing psychology to boost sales. Discover proven techniques including product bundling, influencer endorsements, and premium branding, along...

In today's FittBite, you'll discover why your leggings aren't selling at $50, and why raising your price to $150 could boost sales. Learn the psychology behind pricing tiers, how perceived value impacts customer decisions, and pract...

In today's FittBite, I'll break down exactly what I've learned from designing 1,000 leggings. I'll cover critical fabric selection, optimal sizing, strategic seam placement, and the subtle details that turn leggings into best-sellers. ...

In today's FittBite, I'll tackle the fears and uncertainties holding you back from starting your fashion brand. You'll learn why fear is actually a valuable indicator of growth, how discipline and consistency outweigh motivation alo...

In today's FittBite, you'll learn exactly why branding transformed Lululemon into a billion-dollar sportswear giant, and how you can apply the same strategies to your brand. Explore step-by-step techniques to clarify your mission, d...

In today's Episode, you'll discover the 10 biggest mistakes that instantly make your sportswear brand appear cheap, and exactly how to avoid them. Find out how to select premium fabrics, craft cohesive branding, perfect your fit, an...

In today's FittBite, you'll learn exactly what a Bill of Materials (BOM) is and why it's crucial for your fashion brand's profitability. I break down how factories price your garments, explaining every detail from fabrics and branding to trims ...

In today's FittBite, learn how to build an effective customer loyalty program that boosts repeat purchases without relying on discounts. You'll understand different loyalty structures (points-based, tier-based, referrals), choose th...

In today's FittBite, you'll get a clear, step-by-step guide on running highly profitable flash sales for your fashion or sportswear brand. Learn to set precise sales objectives, strategically select products, apply effective pricing...

In today's FittBite, discover why mastering traditional sales skills can elevate any fashion brand to a whole new level. While most fashion entrepreneurs focus primarily on design and branding, sales psychology is often overlooked despite its c...

In today's FittBite, I explain why you don’t need a fashion degree to build a successful brand. I cover essential skills such as clear vision, strategic planning, and an entrepreneurial mindset while discussing practical strategies ...

In today's FittBite, I’ll walk you through the top functional fabric finishes that every sportswear brand needs to know. I'll share actionable insights on moisture-wicking, temperature regulation, antibacterial finishes, durable wat...

In today's FittBite, I break down exactly how to define your ideal customer, a key step in growing a profitable sportswear brand. You'll learn how top brands like Gymshark and Lululemon have pinpointed their customers’ specific need...

In today's FittBite, I explain why smart innovation is key to earning premium prices in the sportswear market by focusing on improving functionality, engineering a better fit, and choosing advanced fabrics. The episode links clear s...

In today’s FittBite, we’re breaking down 10 lessons from Black Stretchy Pants, the book by founder Chip Wilson. From premium pricing to grassroots marketing, scarcity tactics, and retail strategy, these insights show how Lu...

In today’s FittBite, we’re taking you inside a seamless sportswear factory to break down what really goes into making these garments. Seamless sportswear isn’t just about aesthetics, it’s built using circular knitting machines that eliminate ex...

In today’s FittBite, we’re giving you the definitive guide to knitted fabrics. Understanding the difference between weft and warp knitting, fabric construction, and machine types is crucial for anyone working in sportswear and perfo...

Finding the right manufacturer can make or break your sportswear brand. In today’s episode, we break down exactly how to find a reliable sportswear manufacturer, without wasting time and money on the wrong ones. From online sourcing...