In today’s Fittbite, I explain why so many people end up buying black leggings even when they plan to try something different. We’ll discuss how black reduces decision fatigue, why it makes logos stand out more clearly, and how it b...

In today’s Fittbite, I compare $15, $50, and $150 leggings to show exactly how they differ in fabric, construction, and fit. From gusset shape to fabric weight and seam type, you’ll see what makes premium leggings feel different—and how to borr...

In today’s Fittbite I explain why discounts feel like quick wins but create long-term damage. We’ll cover how they devalue your brand, train customers to wait, and kill profitability. I’ll also share alternatives like product bundli...

In today's FittBite, I break down exactly how Vuori built its premium perception through proprietary fabrics, refined construction methods, and a brand experience that feels deliberate at every step. From fabric innovation to retail execution, ...

In today's FittBite, I’m sharing the 6 activewear mistakes that every designer should avoid. I’ll show you how to fix issues like leggings that don’t stay up, fabrics that fade after washing, and seams that cause discomfort. These fixes will ma...

In today's FittBite, we break down how small adjustments can fix big fit problems in activewear. Whether it's improving the rise of your leggings, adjusting sleeve angles for a better fit, or reinforcing waistbands for a smoother look, these 6 ...

In today’s FittBite, we break down the psychology of color in activewear, why core tones like black and navy drive year-round sales, and how seasonal and specialty colors can boost short-term revenue. You’ll get a clear framework to structure y...

In today’s FittBite, I’m breaking down how Gymshark’s 2025 Onyx relaunch sold out in minutes, and what made it so effective. We’ll cover five smart tactics you can use right now to build demand, trigger FOMO, and elevate your next launch.

In today's FittBite, I'm sharing the ultimate framework to perfectly forecast your activewear inventory. I'll walk you through practical strategies like lifecycle mapping, test-and-replenish methods, and a simple formula to determin...

In today's FittBite, you'll learn exactly how to significantly reduce activewear returns by addressing technical issues around sizing, product representation, fabric quality, construction errors, and shipping. I’m sharing actionable...

In today's FittBite, I'm giving you the inside look at how Vuori gets their leggings fit just right—every single time. You'll discover clear solutions to common leggings issues including fabric transparency, poor stretch recovery, and waistband...

In today's FittBite, you'll learn why most sportswear brands struggle when expanding into new markets—and how you can avoid this critical mistake. I'll clearly break down the exact criteria needed to evaluate new product categories,...

In today's FittBite, you'll discover exactly what activewear labels and tags you legally must have, where to place them, and which materials provide the best comfort and performance. I'll simplify compliance guidelines from the US, ...

In today's FittBite, I'm breaking down the key to quality activewear: GSM (grams per square meter). You'll discover exactly what GSM means, why it directly affects your product's feel and durability, and specific GSM ranges recommen...

In today's FittBite, I'm giving you a transparent breakdown of sourcing activewear from Alibaba. In today's FittBite, I'm giving you a transparent breakdown of sourcing activewear from Alibaba. You'll discover the realities of communication bar...

In today's FittBite, you'll learn 5 powerful yet overlooked strategies to immediately boost your activewear sales. Discover proven tactics like gateway products, risk reversal guarantees, personalized follow-ups, targeted USPs in your ads, and ...

In today’s FittBite, I break down the exact methods I use to validate activewear products before they go into production. You’ll learn how to test demand using mockups, social ads, marketplace trends, and low-risk micro drops so you...

In today’s FittBite, I’ll walk you through 5 silent profit killers that are holding your activewear brand back, from mispriced SKUs to hidden fees buried in your product cost.You’ll learn how to calculate true product cost, price your pr...

In today's FittBite, I reveal the biggest activewear manufacturing scams targeting entrepreneurs. You'll uncover how factories use deceptive fabric substitutions, fake certifications, and hidden fees to exploit unsuspecting brands. ...

In today's FittBite, I'm revealing high-potential activewear niches that most brands overlook. Explore profitable markets like maternity activewear, adaptive clothing, modest performance gear, and eco-friendly apparel, each with low...

In today's FittBite, I'm breaking down exactly how brands like Gymshark, Nike, and Lululemon leverage pricing psychology to boost sales. Discover proven techniques including product bundling, influencer endorsements, and premium branding, along...

In today's FittBite, you'll discover why your leggings aren't selling at $50, and why raising your price to $150 could boost sales. Learn the psychology behind pricing tiers, how perceived value impacts customer decisions, and pract...

In today's FittBite, I'll break down exactly what I've learned from designing 1,000 leggings. I'll cover critical fabric selection, optimal sizing, strategic seam placement, and the subtle details that turn leggings into best-sellers. ...

In today's FittBite, I'll tackle the fears and uncertainties holding you back from starting your fashion brand. You'll learn why fear is actually a valuable indicator of growth, how discipline and consistency outweigh motivation alo...

In today's FittBite, you'll learn exactly why branding transformed Lululemon into a billion-dollar sportswear giant, and how you can apply the same strategies to your brand. Explore step-by-step techniques to clarify your mission, d...