The FittDesign Podcast

FittBite Episode 295: How to Pinpoint Your Ideal Customer and Charge More For your Products

Shadi Adada Season 4 Episode 152

In today's FittBite, I break down exactly how to define your ideal customer, a key step in growing a profitable sportswear brand. 

You'll learn how top brands like Gymshark and Lululemon have pinpointed their customers’ specific needs, frustrations, and lifestyles, allowing them to create targeted products, precise marketing, and charge premium prices. 

Tune in to discover how crafting a detailed customer avatar can directly improve your product design, brand strategy, and overall market positioning.


Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation


Design your own collection with our instantly downloadable factory ready tech pack templates:
FittDesign Tech Pack Templates


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