Fittbite Episode 326: Why You ALWAYS End Up Buying Black Leggings | Psychology of Activewear Explained

In today’s Fittbite, I explain why so many people end up buying black leggings even when they plan to try something different. 

We’ll discuss how black reduces decision fatigue, why it makes logos stand out more clearly, and how it becomes the foundation of repeat purchases. Beyond consumer psychology, I highlight the way major brands turn black into their most reliable product and use it to fund seasonal experiments. 

Tune in to discover how you can make black a powerful tool for your brand.

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