The FittDesign Podcast
Concise and comprehensive snippets of the FittDesign, fashion design, product sourcing and e-commerce growth content that you love.
The FittDesign Podcast
FittBite Episode 283: Why $1,000 Sportswear Doesn’t Work
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In today's FittBite, we explain why ultra-luxury pricing rarely works the same way in sportswear as it does in fashion.
This FittBite explains the difference between status-driven luxury and use-driven activewear, and how brands like Alo and Lululemon build premium value through product purpose, fit, lifestyle, presentation, and customer trust.
Tune in to learn how to make sportswear feel premium without pricing it beyond how customers actually use it.
Book a 1 on 1 with our host, Shadi for personalized advice on how to create and grow your fashion business: https://www.fittdesign.com/services/consultation
Design your own collection with our instantly downloadable factory ready tech pack templates:
FittDesign Tech Pack Templates
Follow our host on instagram:
https://www.instagram.com/shadiadada/
https://www.instagram.com/fittdesign/
Got any other questions, email us for an instant response at:
studio@fittdesign.com
Subscribe to our weekly fashion design podcast (New episodes every Thursday at 4pm CST): https://podcasts.apple.com/gb/podcast/the-fittdesign-podcast/id1454410683
Visit our website:
https://www.fittdesign.com/
Follow us on:
https://www.linkedin.com/company/fittdesign/
https://www.facebook.com/fittdesign