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Tapped In | Craft Beer Marketing + Social Media Strategy for Brewery Teams
Tapped In is the craft beer marketing podcast for brewery owners and teams who want to build a loyal following, show up consistently on social media, and turn their Instagram followers into fans.
Hosted by Stephanie Grant—James Beard-nominated writer, award-winning storyteller, and former brewery social media manager—Tapped In delivers short, actionable episodes (under 20 minutes) that respect your time and meet you where you are. Stephanie brings over a decade of social media experience and has worked with some of the most beloved brands in craft beer, including Monday Night Brewing, Allagash, Crowns & Hops, Brick Store Pub, the Brewers Association, and The New Brewer.
Each episode breaks down brewery marketing strategy, social media content, and community-building tactics your team can actually use. Whether you're a solo owner posting from your phone or an in-house social media manager trying to build a content system that works, this show was made for you.
Tapped In | Craft Beer Marketing + Social Media Strategy for Brewery Teams
Latest Episodes
14: How to Use Customer Complaints, Questions, and Reviews to Create Better Content
Customer complaints aren't always just problems to fix. They can also be opportunities to create better content. In this episode, I talk about how breweries can use social media to address common customer questions, frustrations, and complaints...
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13: The No-Experience Guide to Running Your Brewery's Instagram
Nobody hands you a manual when you inherit your brewery’s social media, so consider this the one you should have received on day one. Whether you volunteered for the job or it was suddenly handed to you, it’s completely normal to feel a little ...
12: Create for Your Audience, Not the Algorithm
Ever wonder why content that used to perform suddenly goes quiet? It's probably not a glitch, it's the algorithm reflecting what your audience actually wants right now. In this episode, I break down how the Instagram algorithm really works and ...
11: FUEL Framework
Every great hook needs fuel, literally. In this episode, I break down the FUEL framework, my go-to method for writing hooks that actually stop the scroll, and walk through real examples from breweries doing it well.In this episode:
10: What Working With Me Actually Looks Like
Ever wonder what actually happens after you book a sales call with me? In this episode, I walk you through exactly what it's like to work together inside Tapped In, from that first conversation to what the 90 days actually look like mont...