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Tapped In | Craft Beer Marketing + Social Media Strategy for Brewery Teams
Tapped In is the craft beer marketing podcast for brewery owners and teams who want to build a loyal following, show up consistently on social media, and turn their Instagram followers into fans.
Hosted by Stephanie Grant—James Beard-nominated writer, award-winning storyteller, and former brewery social media manager—Tapped In delivers short, actionable episodes (under 20 minutes) that respect your time and meet you where you are. Stephanie brings over a decade of social media experience and has worked with some of the most beloved brands in craft beer, including Monday Night Brewing, Allagash, Crowns & Hops, Brick Store Pub, the Brewers Association, and The New Brewer.
Each episode breaks down brewery marketing strategy, social media content, and community-building tactics your team can actually use. Whether you're a solo owner posting from your phone or an in-house social media manager trying to build a content system that works, this show was made for you.
Episodes
5 episodes
5: What I Learned Watching My Husband Scroll
You've heard "know your audience"—but most people stop at demographics. Knowing how your audience actually behaves when they're scrolling is a different thing entirely, and it's the layer most content creators never get to.In this episod...
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4: My Story: From Technical Writing to Craft Beer and Why I Do This Work
Since I ask you to tell your story, I figured I should tell mine.In this episode, I share how I got here—from a guidance counselor's office at Georgia State, to technical writing, to falling in love with craft beer, to Monday Night Brewi...
3: Should You Post a Reel or a Photo? Here's How I Think About It
Not every post needs to be a Reel—but knowing when to use video versus photo can make a real difference in who sees your content and what they do with it.In this episode, I break down how to think strategically about format and share a s...
2: Hiring Help for Your Brewery Without a Budget
You can't be everywhere at once and honestly, you shouldn't try to be.In this episode, I'm talking about how to get your staff involved in capturing content so you're not the only one doing it. I share what I learned from trying to make ...
1: How to Create Fans of Your Brewery
What does it actually take to turn your Instagram followers into regulars—people who don't just like your posts but show up for you, again and again?In this first episode of Tapped In, I break down the seven stages of fan-building for br...